Where to go now: Champion at Selfridges

From 11th to the 17th of December Champion and retail giant Selfridges, are coming together in collaboration with chain stitch embroidery artist, Giulio Miglietta.

Customers will be treated to an exclusive opportunity to observe live embroidery demonstrations on garments, providing a firsthand look at the intricate craftsmanship involved. With every Champion purchase, customers will have the opportunity to have their bought item embroidered for free.

Adding another layer of artistic flair, string artist PERSPICERE collaborates with the Champion team to create captivating string artwork, prominently displayed within Selfridges throughout this extraordinary in-store experience.

The activation is running from today 11th to the 17th of December, situated by the Champion counter in the menswear section of Selfridges.

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