CHAMPION INTRODUCES CLASS OF 2026 WITH NOSTALGIC ‘FUTURE MEMORIES’ CAMPAIGN!
byChampion is looking to a new generation with the launch of Class of 2026, a new storytelling platform celebrating individuality, nostalgia and the brand’s…
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CHAMPION UNVEILS LATEST REVERSE WEAVE & TIME CAPSULE COLLECTION FEATURING NEW STREETWEAR ESSENTIALS!
byGlobal sportswear and streetwear label Champion has unveiled a fresh wave of menswear and unisex product imagery showcasing its latest in-rotation pieces. The new…
CHAMPION TAPS THE KID LAROI AS GLOBAL AMBASSADOR FOR ‘CHAMPIONS FOR CHAMPION’ CAMPAIGN!
byHeritage sportswear giant Champion has officially named GRAMMY-nominated artist The Kid LAROI as its newest global brand ambassador, marking a bold new chapter for…
CHAMPION UNVEILS “A STUDY OF EXPRESSION” YOUTH CAMPAIGN ACROSS MILAN, BERLIN AND LIVERPOOL
byChampion has officially launched the first chapter of its new youth-focused campaign, “A Study of Expression” — a multi-city creative project spotlighting how a…
CHAMPION’S STILL IN THE GAME CAMPAIGN BLENDS GAMING CULTURE, COMBAT SPORT AND 100+ YEARS OF HERITAGE
bySportswear giant Champion has unveiled the next chapter of its Still In The Game campaign — a bold, cinematic film directed by Carlos Rico,…
CHAMPION DEBUTS NEW INDEX + ARCHIVES COLLECTION: A HERITAGE-LED TRIBUTE TO AMERICAN CRAFT AND CULTURE
byFor SS25, Index + Archives explores two distinct narratives across men’s and women’s collections: Physical Education Rooted in 1950s–60s high school sports culture, this…
CHAMPION AND DUKE’S CUPBOARD COLLABORATE ON NEW “ALL STARS” COLLECTION
byChampion has teamed up with Duke’s Cupboard – one of Europe’s most respected vintage stores – for a limited edition capsule and basketball activation series…
Where to go now: Champion at Selfridges
byFrom 11th to the 17th of December Champion and retail giant Selfridges, are coming together in collaboration with chain stitch embroidery artist, Giulio Miglietta. Customers will…
WHAT TO WEAR NOW: CHAMPION X BEAMS BOY LAUNCH
byChampion are excited to announce their new collaboration with Beams Boy. Dropping on October 26th, the collection comprises 12 pieces that have been designed…
Champion Athleticwear Unveils New Global Brand Campaign: “Champion What Moves You”
byChampion Athleticwear, makers of authentic athletic apparel since 1919, launched its new global brand campaign “Champion What Moves You.” As a brand whose mission…