More than just a legendary motorcycle brand, Triumph Motorcycles Lifestyle Collection continues to share the unique offering of genuine motorcycle inspired menswear fashion collection with inspiration from Triumph Motorcycles authentic vintage archives to develop modern designs with a retro feel that fits effortlessly into this season’s wardrobe.
Autumn Winter ’23 is an evolution on its previous seasons, elevating the Triumph Lifestyle Brand after making its debut back in 2020. The brand designs classic staple styles to transition across multiple seasons allowing the consumer to build their wardrobe with key pieces within the collection, offering contemporary styling through fabrics, prints and colours to step the collection apart from others.
Triumph Lifestyle is dedicated to offering high quality products with detail at the core of every design, from rich luxury leathers, waterproof wax, heavyweight double pique fabrics, premium selvedge denim and 100% cotton tee produced in Portugal. Further details include Talon zips on all-leather jackets adding biker authenticity and detailed zip pullers on hoodies and sweats.
The Campaign
The AW23 collection embodies the spirit of the season, incorporating darker shades and the new season Oatmeal and Olive Green colourways, amongst a range of new silhouettes and refreshed staples. Shot at Settle, Norfolk, the location follows 2 young males enjoying nature and switching off, exploring the parkland with their customised motorcycles. The collection is made for off the bike, making the location the perfect showcase for their moto inspired life.
The Collection
This season’s hero jacket is the Crown Jacket, taking inspiration from the M-65 Field Jacket liner, the Crown has been updated into a classic bomber style Jacket for a modern yet iconic look. The onion pattern quilt stitching is synonymous with its military inspired heritage and the knitted ribs to the hem and cuffs create a close fit with a warming feel. A high definition, woven label to the sleeve and antique brass coloured zipper with a heritage ring pull completes the piece.
Autumn Winter ’23 brings a seasonal neutral, cosy feel with ‘Olive Green’ and ‘Oatmeal’ carried across the collections best selling items such as ‘Ignition Coil’, ‘Ribble’ and ‘Adcote Tee’.
Finally, this season introduces fresh new graphics inspired by the moto scene from posters and advertorials adding a retro vibe to the illustrations and fonts of the graphic tees in 100% cotton silver marl, indigo and black colourways.
Core lines in the collection remain strong sellers such as the Deacon D-Pocket leather jacket adding moto inspiration to your everyday wardrobe with influences, inspired by the 1920’s original motorcycle jacket style. Radial heavy crew sweat, Triumph Lifestyles classic logo sweat in 100% 400gsm cotton twill. Ignition Coil jersey, featuring a solid black body and striped sleeves, inspired by the 50’s flat track racing era.
- Prices range from £25 – £550
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- The Triumph Lifestyle Autumn Winter ’23 collection will be available from www.triumphmotorcycles.co.uk/shop/lifestyle
