Just when we thought this winter couldn’t get any colder, Beechdean and the Sidemen came together to create the coolest treat in UK freezers this week.
Yes, you heard that right, a great new ice cream in February…
Beechdean is shaking up the freezer aisle by banishing the idea that ice cream is just for summer; and given they’re working with some of the coolest creators out there, it makes perfect sense.
Following huge demand from SIDES restaurant customers, Beechdean’s SIDES ice cream is making the leap from restaurants to retail – a long-awaited move by the Sidemen’s loyal fans.
The ice cream garnered one million impressions across various social platforms and SIDES posts within 24 hours. The content ranged from behind-the-scenes shots of the ice cream being made on the production line to a diner seen scooping ice cream into a tupperware to take home.
SIDES ice creams don’t come in your standard ice cream flavours, instead they are packed with indulgent chunks of cake, caramel and brownie, with rich sauces and premium ingredients – making them a real standout on shelves.
The delicious retail range includes Salted Caramel Cake and Chocolate Brownie Fudge Cake flavours, which hit Iceland’s aisles from 11th February.
With Valentine’s Day, Mother’s Day and Easter all around the corner, there’s actually no better time to launch a delectable ice cream range, as we all indulge in our favourite frozen treats.
Beechdean, one of the UK’s leading ice cream makers, has been crafting luxury ice cream since 1989. Now, they’ve teamed up with the Sidemen – the UK’s biggest YouTube collective – to create an ice cream range that’s as bold and exciting as their millions of fans.
“The Sidemen are evolving from being the single hottest group of individuals in the creator economy, to one of the country’s leading FMCG brand-builders. We’re delighted to be partnering with them on this exciting new range. While many may think February’s an odd time of year to launch an ice cream, they’re not seeing the millions of Sidemen fans with a love of great ice cream who have been eagerly awaiting the chance to get their hands on SIDES ice cream in stores.”
Andrew Howard, Beechdean Co-Founder and Managing Director
The SIDES ice cream range first made waves in SIDES restaurants, where fans went wild for the rich, decadent flavors. With Marshmallow Cake, Salted Caramel Cake, and Chocolate Brownie Fudge Cake in the lineup, it’s no surprise customers wanted to take them home.
Now, with Beechdean’s state of the art ice cream factory in Cheshire churning out the goods, Iceland shoppers will be the first to get their hands on these ultra-indulgent tubs.
“The reaction to these ice creams in SIDES restaurants has been phenomenal since we launched at the end of 2024… we literally had people buying tubs and tubs like they were in a shop, saying they were taking them home to put in the freezer. When that happens, the consumer is telling us something. Beechdean has been amazing. Only they could keep up with the staggering demand of our fans. You can’t buy Marshmallow Cake ice cream anywhere else, and we can’t wait to watch this brand grow and match or even overtake the success we’ve seen with our other brands.”
Gordon McDermott, SIDES’ Food Director
British YouTube collective the Sidemen is made up of influencers and internet personalities including KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and W2S They’re also behind some of the UK’s hottest brands, including XIX Vodka and BEST Cereal.
