Fossil, in partnership with Warner Bros. Consumer Products, is thrilled to announce our exclusive Space Jam by Fossil capsule collection, featuring collectible accessories and a limited-edition box set jam-packed with beloved Tune Squad characters. Launched on July 7 — in celebration of Space Jam: A New Legacy’s release on July 16 — the collaboration includes three collections with limited-edition watches, backpacks, small leather goods and more. With iconic, fan-favorite characters such as Bugs Bunny and Lola Bunny, Space Jam by Fossil offers ultra-collectible pieces for the entire squad. So lace up — things are about to get looney!
“As a brand long inspired by American heritage and iconic moments in culture, Space Jam by Fossil pays homage to what makes this new movie, Space Jam: A New Legacy, so exciting for all ages — beloved characters, reimagined storytelling, and bold visuals,” says Steve Evans, EVP Chief Brand Officer. “So, we’re thrilled to be releasing three collections for every type of Space Jam fan. Whether you saw the previous movie in theaters 25 years ago or are joining the fan club with fresh eyes today, Space Jam by Fossil honors the Tune Squad’s adventurous spirit and classic lineup that has made them icons across generations.”
The All Stars Collection of watches and card cases features five colorful, limited-edition designs, each starring a top Tune Squad player — from Bugs Bunny and Lola Bunny to Tweety, Marvin and Daffy, there is a collectible style for each of your favorite Tune Squad members. All five watch designs are paired with a sport-ready silicone strap, color-coded bezel to match each character’s look (42MM case size) and feature a specially etched caseback. The All Stars Collection timepieces retail for $75 and the card cases are priced at $45.
In the Slam Dunk Collection, the Tune Squad’s most iconic duo, Bugs Bunny and Lola Bunny, take center court on two dynamic watch designs, each paired with a limited-edition bag tag and commemorative coin. Featuring bold graphics and iridescent details, our bestselling Minimalist watch platform (42MM and 36MM case sizes) pairs back to reimagined Buckner and Megan backpacks, and coordinating card cases and coin pouch. Each Slam Dunk Collection watch retails for $149, the backpacks are available for $209-$369, and the small leather goods are priced at $45.
Made in a limited edition of just 75 sets, the Tune Squad Box Set is the ultimate collector’s item. Flip open the lid to find a locker room full of interchangeable straps and swag, including a special-edition watch (42MM case size) featuring an image-changing lenticular dial that depicts your favorite Tune Squad players. Then, hit the court with collectible team figurines for a game-time experience right on top of the box. The exclusive Tune Squad Box Set — inclusive of watch, interchangeable straps, bag tag, commemorative coin and figurines — retails for $459.
Visit Fossil.com and follow @Fossil to shop the Space Jam by Fossil collections and stay up to date on current and future launches.