As the nights get lighter and flowers start to bloom, BBQs, picnics and summer events are back on the agenda. But what’s the one thing that puts a dark cloud over summer plans? The British weather. Whilst Pimm’s can’t control the weather, it is offering sun seeking Brits the chance to receive the iconic summer serve for their events.
So, if the forecast is calling for rain ahead of your big weekend, make sure to Pimm’sure your event to be in with a chance of getting some lovely Pimm’s, despite the moody weather. The initiative comes off the back of new research which suggests that over three quarters (85%) of Brits cancelled summer plans up to three times last year due to bad weather.
BBQs (39%) and walks with friends (34%) were stated as the top washed out events amongst Brits last year. Consumers across the UK can get involved by registering their events, giving them the chance of receiving up to £100 worth of Pimm’s to be enjoyed rain, hail or shine.
Pimm’surance has been kicked off by protecting one of the most celebrated summer events – a wedding. Olivia and Jake are getting married in Oxfordshire this summer and no matter the weather, their special day will have a taste of British summer thanks to Pimm’s.
Olivia comments:
“Rain on my wedding day is my biggest fear. I’m worrying about it constantly as our wedding day is planned to be outdoors and you can never rely on there being sunshine during British summer, if last year was anything to go by! As much as we’d like to, we can’t control the weather so we’re so pleased that we’re able to cash in on Pimm’surance and make up for the lack of sun with Pimm’s!”
From outdoor wedding receptions to picnics with pals, Pimm’s could have you covered thanks to Pimm’surance! Nothing says summer like a glass of Pimm’s, so bring the summer feeling to your event by embracing the rain (or shine) but still enjoying a summer tipple.
Simply sign up to Pimm’surance by entering your details and the number of attendees at your event, and you will be entered into a prize draw with the chance of winning up to £100 worth of Pimm’s for your event, making it Pimm’s O’clock whatever the weather. Entrant’s must be aged 18+ to enter.
To find out more about how you can Pimm’sure your summer events this year, visit: https://hashting.promo/direct/PIMMSPR
