G-SHOCK x M.C.Overalls announce their collaboration with the launch of the limited edition DW-5600MCO-1ER. Based on the DW-5600, one of the original G-SHOCK styles created in the 1980’s and arguably the most iconic and immediately recognised of all G-SHOCK silhouettes. Marrying each brand’s ethos to create a unique and bold design, the collaboration timepiece features a printed strap and bespoke packaging. A limited edition M.C.Overalls patch is included with every watch, and a limited edition G-SHOCK x M.C.Overalls T-Shirt is exclusively available when purchasing the collaboration at the G-SHOCK London Carnaby Street Store.
The DW-5600MCO-1ER comprises of a resin band depicting a vibrant graphic design in bold primary colours red, blue & yellow on a black background. Reminiscent of M.C.Overalls experimentation with bright, spirited colours, the design incorporates both brands and unites the best of both worlds. Inspired by the power of the circle or ‘Maru’ in Japanese culture, the pattern is also an ode to M.C.Overalls original rivet from 1908. Delivering on all that a G-SHOCK promises, the timepiece is 200m water resistant and shock resistant. Hard glass resists scratching and patented Hollow Core Guard Structure protects against impact and vibration.
M.C. Overalls is a British workwear brand dating back to 1908 with a rich & enduring history. The brand produce classic, hard-wearing, every day, gender-neutral staples and were re-stablished in 2016, staying true to its roots of endeavor, perseverance and creating durable products. On the collaboration, they said “M.C.Overalls are honoured to partner with iconic watch brand G-SHOCK. Together, we have designed a piece that takes inspiration from the soul of the G-SHOCK brand along with our own heritage and brand DNA.
Each aspect of the design is born out of our workwear roots, colour palette and spiritual home of Soho to bring a vibrancy & energy to this collaboration. We worked Hard”
On the collaboration Casio remarked “G-SHOCK’s indestructible watches along with M.C.Overalls workwear heritage brings together a powerful message – a nod to all those who Work Hard to push limits and Never Give Up.”
The collaboration is available in the UK only from March priced at £119
