What To Drink Now: Kopparberg

Kickstart January with an alc-free drink bursting with bold and fruity flavour. Kopparberg’s latest addition to its growing alc-free cider range is Mixed Fruit Tropical. Already launched as a limited-edition cider earlier this summer, Mixed Fruit Tropical has rapidly become a Kopparberg mainstay after flying off retailers’ shelves and making an instant impression with Kopparberg, and cider fans alike. Demand for the flavour has been so much so, that Kopparberg are now making it available alc-free.

Mixed Fruit Tropical Alc-Free is the perfect drink to be enjoyed with friends at gatherings and both evenings in, and nights out. Whilst Gen Z drinkers are increasingly choosing to drink less than previous generations**, Mixed Fruit Tropical proves that cutting down on alcohol doesn’t have to mean missing out on flavour.

Bringing all the flavour Kopparberg is famous for, the new Mixed Fruit Tropical Alc-Free variant will add further choice to consumers growing appetite for alc-free options, with the liquids fruity flavour profile matched only by its eclectic can design. The new alc-free flavour promises to bring both flavour and positive vibes no matter what the weather is like outside, with exotic flavours guaranteed to leave you feeling refreshed.

Rob Salvesen, Kopparberg’s Head of Marketing, comments, “Mixed Fruit Tropical cider has risen from a limited-edition summer launch to become a permanent fixture in only 7 months. In summer, it was synonymous with balmy afternoon gatherings with friends and beer gardens. Whilst we can’t guarantee sunny weather come January, we can guarantee that this flavour will bring Kopparberg’s energy and excitement to our alc-free cider range.”Kopparberg Mixed Fruit Tropical Alc-Free Cider will be available from Tesco and for a limited period, from select Asda stores.

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