Long before 1664 Bière 0.0 became the go-to alcohol-free refreshment, its iconic predecessor — 1664 — was setting the standard for premium lagers across Europe and beyond. Born from centuries of French brewing tradition, 1664 is more than just a beer. It’s a symbol of sophistication, craftsmanship, and effortless style — the kind of drink that elevates an ordinary moment into something worth remembering.
At the heart of 1664’s distinct flavour is the Strisselspalt hop — a rare and noble variety grown in Alsace, often referred to as the “caviar of hops.” This unique ingredient gives the beer its subtle bitterness, floral aroma, and a hint of citrus that sets it apart from other lagers.
The beer is light gold in colour, with a creamy white head and fine bubbles that signal its quality from the first pour. On the palate, it strikes a balance between refreshing crispness and smooth malt depth, delivering a clean, dry finish that never feels heavy.
It’s a lager with elegance — not just something to quench your thirst, but a drink to savour.
The name “1664” honours the founding year of Brasseries Kronenbourg, one of the oldest and most respected breweries in France. With over 350 years of brewing expertise, Kronenbourg has mastered the art of combining tradition with innovation.
From the cobblestone streets of Strasbourg to terraces in Paris, 1664 has long been a favourite of those who appreciate quality — and today, it’s enjoyed in over 70 countries around the world. It’s more than just a French beer; it’s a globally recognised brand that represents refinement, confidence, and a little joie de vivre.
1664 Bière 0.0 offers all the elegance of its alcoholic counterpart, minus the alcohol content. Brewed with Strisselspalt hops, often called the “caviar of hops” in France, it has a delicate bitterness and a refined aroma that feels both smooth and refreshing. This makes it an ideal drink for hot summer days when hydration and lightness are essential, but you still want something with complexity and style.
Whether you’re at a picnic, lounging at a rooftop bar, or just enjoying a weekend BBQ, 1664 Bière 0.0 lets you enjoy the moment fully — without compromising your alertness, your health goals, or your schedule. It’s a drink that fits into an active, mindful lifestyle.
What truly makes 1664 Bière 0.0 remarkable is the de-alcoholization process. Instead of taking shortcuts or compromising on ingredients, Kronenbourg uses an advanced brewing method that allows the beer to be fermented traditionally — capturing its authentic taste — before carefully removing the alcohol.
This approach protects the beer’s full flavour profile, ensuring it still tastes like a proper lager, not a diluted imitation. It’s a reflection of the company’s commitment to craftsmanship over convenience.
In summer, hydration and light drinking become essential — but that doesn’t mean you should sacrifice taste or social experience. 1664 Bière 0.0 checks every box:
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It’s refreshing and thirst-quenching, especially when chilled — perfect for sunny afternoons or warm evenings.
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It allows you to stay active and present, whether you’re biking, swimming, or heading to a family gathering afterward.
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It fits all occasions: beach days, barbecues, festivals, or quiet moments alone — without the worry of overindulgence.
So whether you’re cutting back, driving home, or just want to keep a clear head in the heat, 1664 Bière 0.0 is more than a great alternative — it’s a celebration of choice, craft, and refreshment. With roots in tradition and eyes on the future, Kronenbourg once again proves why it remains a staple in fridges across the world.
