wagamama has launched its new brand platform, Food Is Life, alongside a fresh summer menu designed to reflect the restaurant’s evolving identity. The platform underscores the emotional and cultural significance of food, while the summer menu introduces a selection of light, vibrant dishes suited to the season.
‘Food Is Life’ recognises wagamama’s enduring presence in people’s lives, with food symbolising both emotional power and cultural significance. The forthcoming campaign, ‘wagamama when’, explores the nuanced ways the brand integrates into diverse life moments, and as a backdrop to personal moments for so many – from first visits to cherished rituals shared among friends. The platform highlights the intrinsic link between food, memory, and experience, reflecting the core values of the restaurant.
The summer menu centres around fresh, fragrant pho noodle soups made with clear yuzu broth and konjac noodles, complemented by choices of chicken thigh, hoki fish, or king oyster mushroom, finished with herbs and a squeeze of lime. Alongside the pho, delicious new salads deliver a balance of sweet chilli and pad thai-inspired flavours, carefully crafted to offer freshness and vibrance.
A key addition to the menu is the build-your-own donburi, offering guests flexibility to customise their bowl according to personal preferences. Protein choices can be doubled, with a variety of vegetables and toppings to tailor the dish precisely.
The drinks menu has also been refreshed with a range of alcohol-free options including a spicy saffron picante, strawberry spritz, and a zesty kickstart juice. Each beverage aims to deliver a distinct, refreshing flavour that complements the season’s offerings.
Founded in 1992, wagamama continues to build on its philosophy of kaizen, or continuous improvement, to evolve its food and service. The brand remains committed to fresh ingredients, bold flavours, and authentic Asian-inspired cuisine, delivered with consistent quality. Wagama’s soul club community offers loyal customers exclusive benefits and experiences, reinforcing a deeper connection that reaches far beyond the dining experience.
You can explore the new menu, find your local wagamama, and book your table right here.
