Fashion and frozen treats come together this summer as UNIQLO and Walls, part of The Magnum Ice Cream Company, have unveiled a brand-new limited-edition UTme! collection celebrating some of Europe’s most iconic ice cream brands.
Launching on 6 August 2026, the collaboration brings nostalgic favourites including Cornetto, Solero, Calippo, and an exclusive UK Feast design to a range of customisable T-shirts and tote bags, available for a limited three-month run in selected UK stores.
A Summer-Inspired Fashion Collaboration
The new collection taps into the continued popularity of 1990s and early 2000s nostalgia, transforming classic ice cream branding into wearable artwork.
Designed as part of UNIQLO’s UTme! platform, which allows customers to personalise clothing with unique designs, the collection features artwork from UK artist Amelia Buchanan. Drawing inspiration from the extensive Heartbrand archives, Buchanan combined vintage advertising with contemporary collage techniques to create fresh interpretations of some of the UK’s best-loved frozen treats.
According to Leyal Eskin Yilmaz, CMO of The Magnum Ice Cream Company Europe & ANZ and Head of Global Brands Heartbrand & Cornetto, the collaboration celebrates shared memories while allowing customers to express their own style.
“Our brands such as Solero, Calippo and Cornetto are deeply rooted in people’s lives and memories, while UNIQLO is renowned for elevating everyday essentials through thoughtful design.”
Exclusive UK Feast Design
While the European collection features universally recognised favourites like Cornetto, Solero and Calippo, several countries are receiving exclusive local designs inspired by regional favourites.
UK shoppers will be able to purchase an exclusive Feast design, while other European markets receive designs inspired by brands including:
- Piggelin (Sweden)
- Big Milk (Poland)
- Raket (Belgium and the Netherlands)
- Cucciolone (Italy)
- Flutschfinger (Germany)
Where To Buy The UNIQLO x Walls Collection In The UK
The limited-edition range will be available from 6 August 2026 for three months at selected UNIQLO stores, including:
- Oxford Street (London)
- Covent Garden (London)
- Liverpool
- Bristol
- Birmingham
Customers can also order designs through UNIQLO’s UTme! print-on-demand service.
Prices
- Adult T-shirt – £17
- Kids T-shirt – £11
- Tote Bag – £17
A Collaboration Built Around Nostalgia
Both brands are hoping the collection captures the feeling of long summer holidays, ice cream vans and childhood favourites while giving them a modern fashion twist.
The project also highlights UNIQLO’s commitment to creative collaborations through its UTme! platform, which regularly partners with artists, brands and cultural icons to produce limited-edition apparel.
For fans of both fashion and frozen treats, it’s a playful collection that combines everyday essentials with instantly recognisable designs inspired by decades of summer memories.
You can learn more about the collaboration on the official UNIQLO website at www.uniqlo.com and discover more about The Magnum Ice Cream Company at www.magnumicecream.com.
