UNiDAYS, the world’s leading student verification platform, today announces its new marketing partnership with the National Football League (NFL) to deliver exclusive benefits to student sports fans.
Available later this month, UNiDAYS’ marketing partnership with the NFL will open up opportunities for its student member base of 3 million in the U.K. and Ireland to improve access to the global sport, and enjoy a host of different products and experiences linked to America’s favourite game.
“We are excited to partner with UNiDAYS to bring the NFL closer to students. The NFL’s fanbase continues to grow among young people in the UK & Ireland, and this collaboration allows us to engage with that younger audience. This marketing partnership with UNiDAYS will make it easier than ever for students to be part of the action.”
NFL U.K. & Ireland General Manager Henry Hodgson
The exclusive collaboration marks the NFL’s first and only student partnership in the U.K. and Ireland. It will offer students an extensive range of NFL related deals covering fashion, food and streaming services, as well as opportunities to win tickets to the 2025 and 2026 NFL London Games.
The news of the marketing partnership comes as the popularity of the NFL continues to grow in the U.K. with the NFL returning to London for three regular season international games as part of the 2025 International Games slate. Earlier this year, the league also announced the 2025 NFL Dublin game – its first-ever regular season game in Ireland, which will take place at the country’s largest sporting arena Croke Park.
Founded in 2011, UNiDAYS now has over 30 million members globally and works with a trusted partner network of over 800 brands. With an average of 17.5 million viewers per game, the NFL is one of the most widely televised sporting leagues in the world.
“We are absolutely thrilled to be partnering with the NFL. The NFL’s growth in popularity across the world is extraordinary and students are increasingly passionate fans, this new marketing partnership gives our millions of U.K. and Ireland student members an opportunity to indulge their growing love for the NFL through a range of exclusive deals and experiences, making it easier than ever for them to enjoy this sporting spectacle.”
Chief Strategy Officer at UNiDAYS Alex Gallagher
