The future of food delivery just got a lot more musical. Uber Eats has teamed up with Starship Technologies to launch a nationwide competition inviting Brits to create a bespoke “Robo-choir” jingle — marking the arrival of autonomous delivery robots in Sheffield.
Already known for its six-wheeled pavement-roaming bots delivering everything from Pad Thai to groceries, Uber Eats is now adding a playful twist: giving the public the chance to soundtrack their deliveries.
A Soundtrack for the Streets
From now until 30 April, entrants across the UK can submit a 15–30 second original jingle that could soon be played by delivery robots as they arrive at customers’ doors. The winning composer will be revealed in May — and rewarded with a £3,000 cash prize plus a year’s worth of Uber Eats credits.
The initiative blends cutting-edge tech with creativity, handing over the “setlist” to the public. Whether it’s a nostalgic 80s synth, a choral harmony, or a catchy pop hook, the brief is simple: make it memorable.
To enter, participants must email an MP3 or MP4 file of their track, along with a short explanation of their idea, to the official competition inbox. Full terms and conditions can be found via Uber Eats’ official channels.
Sheffield Takes Centre Stage
The competition coincides with the rollout of Starship’s autonomous robots in Sheffield — a city widely recognised for its rich cultural and musical heritage. Once the winner is selected, the entire fleet will be programmed to play the chosen jingle, turning everyday food deliveries into a uniquely localised experience.
According to Uber Eats UK General Manager Merve Basci, the campaign is about more than just innovation:
“This moment is about more than just technology — it’s about bringing unexpected joy to our customers’ doorsteps.”
Supporting the Next Generation of Creators
The initiative is also backed by Sheffield Music Hub, which works with over 8,000 young people each week. The organisation sees the competition as a valuable opportunity to inspire creativity and musical expression among emerging talent.
Ian Naylor, Head of Music Education Sheffield, highlighted the importance of initiatives like this in giving young musicians a platform to showcase their skills and engage with new forms of creative technology.
The Rise of Robot Delivery
Starship’s delivery robots are no stranger to UK streets. Since launching in 2018, they’ve completed over 9 million deliveries worldwide, becoming a familiar sight in multiple cities. Beyond convenience, they also offer environmental benefits — cutting down short car journeys and reducing emissions, with over 500,000 kg of CO₂ saved across Europe.
Now, with Sheffield joining the network, around 50,000 residents will have access to this futuristic — and now musical — delivery service.
How to Enter
If you’ve got a tune in mind, entering is simple:
- Record a 15–30 second jingle
- Write a short description (max 300 words)
- Submit via email before 30 April
Whether you’re part of a choir, a school, a social club, or just experimenting at home, the competition is open to anyone in the UK aged 18 or over.
As Uber Eats continues to push boundaries in autonomous delivery, the Robo-choir campaign proves that innovation doesn’t have to be purely functional — it can be fun, collaborative, and a little bit unexpected too.
