Australia’s cult-favourite biscuit Tim Tam is officially shaking up the UK’s fast-growing free-from market, as Tim Tam Original Gluten Free rolls out nationwide this April.
Available in Sainsbury’s stores from 19 April and Tesco from 27 April, the new gluten-free version lands just in time for Coeliac Awareness Month this May. Priced at an RRP of £3.50, it marks a major step forward for indulgent gluten-free snacking in the UK.
A Gluten-Free Treat That Doesn’t Compromise
For years, Tim Tam has been a household staple in Australia, known for its irresistible combination of textures and flavours. The gluten-free version promises the same iconic experience: crunchy biscuit layers, a smooth cream centre, and a rich milk chocolate-flavoured coating.
Unlike many free-from alternatives that prioritise dietary needs over taste, Tim Tam Original Gluten Free aims to deliver the full treat experience — something UK shoppers have increasingly been demanding.
Award-Winning Success in the Free-From Category
The UK appetite for high-quality gluten-free snacks is already clear. Shortly after its debut, Tim Tam Original Gluten Free won Gold at the 2025 Free From Food Awards, signalling strong consumer approval and setting it apart in a competitive market.
As the free-from category continues to evolve, products that combine indulgence with dietary inclusivity are becoming essential — and Tim Tam is positioning itself right at the centre of that shift.
Why This Launch Matters
Coeliac disease affects around 1 in 100 people in the UK, with millions more choosing to reduce gluten for lifestyle reasons. Despite this, many gluten-free options still lack the indulgence and familiarity of traditional snacks.
Amber Dutkiewicz, Market Development Manager UK & Ireland, explains:
“We know UK shoppers are looking for great-tasting, delicious gluten-free options — not substitutes. They want the real treat experience.”
By expanding into major retailers like Sainsbury’s and Tesco, Tim Tam is making that experience far more accessible nationwide.
A Big Moment for Biscuit Lovers
Whether you’re gluten intolerant, exploring free-from options, or simply curious about one of Australia’s most beloved snacks, Tim Tam Original Gluten Free offers a new way to elevate everyday treats — from your afternoon coffee break to sharing with friends.
With its UK rollout perfectly timed for Coeliac Awareness Month, this could be the moment gluten-free biscuits finally go mainstream.
Where to Buy:
- Sainsbury’s – from 19 April
- Tesco – from 27 April
- RRP: £3.50 (150g pack)
Learn more about gluten-free living via Coeliac UK: https://www.coeliac.org.uk/
