Hair concerns affect millions of people across the UK, from thinning and breakage to brittleness and hair loss. Superdrug is now making professional insights into hair health more accessible with a pioneering new initiative through the brand’s latest campaign, ‘The Root of It’, which brings high street hair health diagnostics to the everyday consumer – helping people across the nation understand the internal factors that could be affecting their hair.
The new hair health service offers a venous blood test in Superdrug Health Clinics, which measures key nutrients and markers scientifically linked to hair strength, growth, and resilience. The test focuses on elements that play a vital role in hair health, including iron, B vitamins, folate, and vitamin D. It also checks thyroid function, which can influence hair growth and overall hair quality. With results available securely online in just a few days, the service provides a quick and convenient way to gain clinical insight into your hair.
The test covers a comprehensive set of markers:
- Ferritin and Transferrin Saturation, a measure of iron storage and transport to check for deficiency or overload.
- Total B12 and Folate, crucial for red blood cell production and cellular metabolism that supports hair growth.
- Iron and Total/Unsaturated Iron-Binding Capacity (TIBC/UIBC), to further assess iron availability and transport.
- Thyroid Function (FT4 and TSH), ensuring hormones supporting metabolism and hair growth are balanced.
- Vitamin D, supporting long-term health, including immune function and hair vitality.
‘The Root of It’ campaign follows research highlighting the emotional and social impact of hair loss. A survey of UK adults found that 89% believe hair is essential to their identity, while nearly half admit hair concerns affect their self-esteem. Women report being judged more harshly for hair thinning, and many avoid social situations or professional opportunities because of it. Superdrug’s initiative responds by providing accessible, informative, and clinically-backed solutions to help the public take control of their hair and take the appropriate steps to improve their hair health holistically.
Appointments for the hair health test take around 20 minutes, conducted by a qualified nurse in a Superdrug Health Clinic. Each test costs £99, and participants receive their results in a secure online account, typically within three to five days. Advance booking is recommended, though some clinics may accept walk-ins during quieter periods, providing flexibility for those with busy schedules.
You can find out more about Superdrug’s high street hair health testing right here.
