In a new report out today, StockX details the top-traded and fastest-growing brands on its platform over the last year. StockX’s annual report – Big Facts: Current Culture Index – notes that the company surpassed 1.5 million lifetime sellers, 12 million lifetime buyers, and 40 million lifetime trades in 2022. The company also reveals key metrics around its verification process, noting that in 2022 it turned away nearly $100 million worth of products that didn’t meet its stringent verification standards.
A solid and growing global footprint has helped accelerate the business. In 2022, international sellers accounted for nearly 50% of all StockX trades, up about 25% since 2021.
Other highlights from StockX’s 2023 Current Culture Index include:
- Top-Traded Sneaker Brands Remain Consistent, Salomon Earns Fastest-Growing Title: Based on total trades, the five best-selling sneaker brands on StockX in 2022 closely mirrored 2021’s rankings. However, rising brands like Salomon (+2,277%) and Hoka(+713%) saw impressive year-over-year trade gains. Individual sneaker standouts included the Jordan 11 Retro Cherry, which saw more release-week trades than any other sneaker in 2022.
- Fear of God Steals Top Apparel Spot from Supreme: Fear of God clinched the No. 1 spot in the apparel category, knocking Supreme out of the top spot for the first time in StockX history. The brand’s minimalist loungewear has been a favorite among Gen Z and millennials alike, and consumers continue to prioritize comfort. Looking at growth brands in the apparel space, both Moncler(+511%) and Aimé Leon Dore (+265%) put up impressive numbers, climbing 33 and 21 spots respectively.
- Swatch and New Era Named Fastest-Growing Accessories Brands: Supreme and Telfar held the No. 1 and No. 2 spots on StockX’s list of top-traded accessories brands for the second straight year, but the fastest-growing brands were Swatch and New Era. Swatch secured 7,416% year-over-year trade growth thanks to a successful collaboration with Omega, while New Era saw impressive results (+720%) from collaborations with Takashi Murakami and Fear of God.
- LEGO and Bearbrick Lead Collectibles: LEGO climbed an impressive two spots on the list to become the No. 1 top-traded collectibles brand on StockX. Bearbrick landed at No. 2, followed by KAWS at No. 3.
Report Link Here: stockx.com
