The highly anticipated return of SIDES’ viral Chocolate BBQ Chicken is just around the corner, arriving in time for Valentine’s Day. Following its sensational debut in 2024, fans can once again savour this sweet and savoury masterpiece from 4 February, available in all stores and for delivery.
Chocolate Chicken, a standout addition to SIDES’ menu of burgers, tenders, wings, and bites, combines tender, succulent chicken with a rich chocolate BBQ sauce. This unexpectedly delicious pairing captured hearts last year and will be back for a limited time only.
In 2024, the Chocolate Chicken phenomenon exploded across social media, garnering millions of views and featuring on Chris Moyles’ radio show. It earned glowing reviews from influencers like Food Review Club and even a taste test from TV icon Lorraine, who declared it “Oh my god, so good.” The buzz ??Now, SIDES is bringing back the Chocolate Chicken just in time for Valentine’s Day and Easter, two holidays synonymous with chocolate indulgence.
“We were amazed by the love Chocolate BBQ Chicken received last year. The balance of sweet and savoury works perfectly with SIDES’ high-quality chicken, and the rich cocoa adds an incredible depth of flavour. Bringing it back this year was an easy decision—it’s bold, unexpected, and yet it works so well. If it proves as popular as last year, we might even make it a permanent menu item!”
Phil Neale, Marketing Director for the Sidemen
SIDES is committed to quality, using only fresh British chicken from trusted farms. Each piece is expertly prepared—tossed 120 times, double-coated, and double-dipped for a perfect crunch. The Chocolate BBQ sauce elevates the dish with its unique blend of sweet and savoury flavours.
Neale added: “The Chocolate Chicken is another brilliant example of the Sidemen’s creativity, brought to life by SIDES’ Food Director, Gordon McDermott.”
Since its launch, SIDES has become a culinary success story, expanding into food courts, high streets, and retail outlets nationwide. This month, the brand’s innovative approach earned it the “Emerging Chicken Brand” title at Britvic’s British QSR Franchise Awards, cementing its status as one of the UK’s most exciting food brands.
