The Sidemen have officially levelled up their entertainment empire with the launch of Sidemen Productions, a new creator-led production company designed to reshape how content is made for major streaming platforms. The announcement also confirms that Inside UK Series Three will be the first release under the new banner, arriving on Netflix in spring 2026.
Following the runaway success of the first two seasons, Inside has already proven itself as a streaming heavyweight. The series previously reached number one on the UK Netflix charts, cementing its status as one of the platform’s biggest reality hits and demonstrating the global appetite for shows created by creators, not just featuring them.
A New Era of Creator-First Entertainment
Sidemen Productions has been formed after more than a decade of the group dominating online entertainment. Across YouTube and beyond, The Sidemen identified a gap in the industry – one where creators often lacked ownership, creative control, or long-term influence. Their response is a fully self-funded production company, built with creators at its core.
The company aims to become the home of creator-led entertainment, with Inside acting as the launchpad for a wider slate of original formats across online platforms and major streamers. After the success of Inside UK and Inside USA – which reached the Netflix Top 10 in the United States – Sidemen Productions will continue developing bold, original reality and entertainment concepts with global reach.
Global Reach, UK Roots
The Sidemen’s international audience underpins the ambition behind Sidemen Productions. With millions of fans worldwide, the group has already demonstrated its cultural pull through projects like the Sidemen Charity Match, which raised over £4.7 million for charity in 2025, and Inside USA, which expanded the format beyond the UK.
While the company will focus on UK-first projects, international collaborations are firmly on the agenda as the brand continues to grow globally.
Leadership and London HQ
Sidemen Productions operates within the wider Sidemen ecosystem and is led by Managing Director Victor Bengtsson. The company has also appointed Adam Cohen as Head of Sidemen Productions. Cohen brings extensive industry experience, having previously worked with Noah Media Group, KEO Films, and Fulwell Entertainment.
The team expanded rapidly at the end of 2025 and is set to continue growing throughout early 2026. Operations will be based out of the newly completed Sidemen HQ in London, marking a major milestone for the group’s transition from creators to full-scale producers.
From YouTube Icons to Entertainment Powerhouse
With over 100 million subscribers across their platforms, including 22 million subscribers on their main YouTube channel and more than 6 billion global views, The Sidemen – KSI, Simon, Josh, Tobi, Ethan, Vik and Harry – remain one of the largest creator-led brands in the world.
Beyond YouTube, their expansion has been relentless. Alongside Inside, the group has built a sell-out clothing label, launched a premium vodka brand, and grown the rapidly expanding Sides restaurant chain, firmly establishing themselves as a cross-platform entertainment powerhouse..
“Bigger and Bolder Projects”
Speaking on the launch, Victor Bengtsson said:
“The Sidemen have created content for over a decade, entertaining millions of people across the world. After the success of our show Inside, we saw an opportunity to create even bigger and bolder projects. Sidemen Productions brings together everything we’ve learned on that journey, channelled into a highly skilled team dedicated to redefining what creator-led productions can achieve.”
With Inside UK Series Three set to arrive on Netflix, and a slate of new formats already in development, Sidemen Productions signals a major shift in how creator-driven entertainment is produced – and who holds the power behind the camera.
Learn more about Inside on Netflix
Watch The Sidemen on YouTube
