Today, infaant is proud to reveal its unapologetic debut kid’s apparel collection, featuring 100% organic cotton t-shirts, sweatshirts, hoodies and joggers. infaant was inspired by the little humans in our lives. Those thriving and inquisitive young minds who challenge us daily with the profoundest observations and questions. And it was their own kid’s growing awareness of themselves, their choices, and the emerging world around them that prompted infaant’s inception. Bringing kids into the world brings a heap of fun but also great levels of responsibility. They embrace them both.
“Prompting our kids to ask questions and understand the world’s challenges at an early age can only equip them to make a difference sooner. The more knowledge we can impart on our kids now, the more chance we give them to make an impact on tomorrow. We think this is a very good thing. Ripping a band-aid is often the kindest thing to do.”
Ryan Knight, Founder
In this first look at the collection, infaant’s minimalist tonal series is countered with the striking print-focussed ‘infaant by Passarella’ collaboration range, which draws you in with compelling themes designed to provoke discussion, like climate change. A Leopard on a life raft, an Orangutan playing with construction toys and a Polar Bear in a kiddie’s pool. Poignant and understandable visuals that tell a brutal story of how human actions have a devastating impact on the habitats and existence of some of the world’s most precious creatures. This isn’t a time to dumb things down for kids, but equally these prints are for kids. They’re inoffensive and soft to the eye, and the hope is that one day the wearer might ask why the leopard looks sad or why the huge polar bear is in such a small pool.
Other talking points are the melting “I Love NYC” design and a Panda straddling a missile, which also feature in the Passarella collection. Pair these t-shirts and sweatshirts with the tonal joggers to complete the full outfit.
The topics are relatable to all, but infaant’s collections put young wearers first, led by the playfulness and creativity of their childhood, with comfort, durability, and style taking the lead in design. Quality is also key, with each item crafted from quality organic fabrics in their Portuguese factory. These style staples will become favourites and in-demand hand-me-downs.
It is our children who are set to inherit this planet. The sad reality we have come to accept is that we are running out of time to fix it for them. We can no longer insulate our kids from issues that will affect their future. Through seasonal prints, infaant looks to stimulate these inquisitive young minds.They are gifting children the time to make an impact, encouraging them at an earlier age to think about things that really matter.
