As the countdown to the London Marathon begins, global running brand Saucony is bringing something entirely new to the capital. Enter RUSH — an immersive, high-energy concept landing in Shoreditch that transforms marathon week into a full-scale cultural experience.
Saucony RUSH Takes Over Shoreditch
Located in the heart of Shoreditch, the RUSH Delivery Depot will act as Saucony’s central hub throughout marathon week. Open to the public, the space is designed for runners, supporters, and anyone looking to tap into the city’s race-day momentum.
Inspired by logistics and delivery systems, RUSH reframes marathon preparation as a journey of dispatch routes and endurance — all powered by Saucony’s Endorphin franchise. The idea? Deliver energy, motivation, and community spirit directly to London’s running scene.
What to Expect at the RUSH Delivery Depot
The Shoreditch Depot isn’t just a pop-up — it’s a fully immersive experience. Visitors can expect:
- A café space to refuel and recharge
- A marathon mail post box to send messages to loved ones or your future self
- A community wall of support
- A RUSH photo booth with collectible Fleet ID print-outs
- An “Estimated Time of Delivery” pace band wall
- Shoe customisation stations
- Opportunities to test and shop the Saucony Endorphin range
Early birds will also be rewarded, with daily merchandise drops for the first 50 visitors.
Citywide Events Beyond the Depot
The RUSH experience extends far beyond Shoreditch. At Saucony’s Covent Garden store, runners can take part in “Race the Delivery Driver,” a unique challenge racing against cargo bikes through central London.
There’s also a citywide treasure hunt, “Sorry We Missed You,” encouraging participants to explore London in pursuit of hidden surprises. Updates will be shared via Saucony’s Instagram.
Community-Driven Programming
Throughout the week, Saucony is hosting a series of events that bring together London’s running culture:
- Delivery Run with BRKEDOFF
- Launch party with Rinse, featuring OneMan and Ella Knight
- Carb-loading session with Nell’s Kitchen
- Shakeout run with The Weekend Project
- “Make Fast Feel Easy” panel talk, spotlighting insights from key figures in London’s running scene
These events blend fitness, culture, and community — reflecting the evolving identity of running in the capital.
Race Day Activation
On marathon day, Saucony’s presence won’t stop at the Depot. A finish-line activation positioned just outside the official race footprint will connect with runners and spectators as they leave the course — delivering one final moment of celebration.
The Tech Behind the Movement
At the heart of RUSH is Saucony’s Endorphin range, featuring standout models like:
- Endorphin Elite 2
- Endorphin Pro 5
- Endorphin Speed 5
- Endorphin Azura
Each model is designed around the brand’s core philosophy: “Make Fast Feel Easy.”
When and Where
Address: 131 Bethnal Green Road, London E2 7DG
Dates: 21st – 25th April
Opening Hours: 11:00 – 20:00
With marathon fever set to sweep the city, Saucony RUSH is shaping up to be one of the most exciting activations of the week — blending sport, culture, and community into one high-energy destination.
