Samsung Electronics has officially launched its latest mid-range smartphones, the Galaxy A57 5G and Galaxy A37 5G, bringing enhanced AI capabilities, improved cameras and long-term software support to UK users.
Available from April 10, the new Galaxy A series aims to deliver premium-style experiences at more accessible price points, with the A37 starting at £399 and the A57 from £529.
AI Takes Centre Stage with “Awesome Intelligence”
Samsung is doubling down on AI with its latest update to One UI 8.5, introducing what it calls “Awesome Intelligence” across both devices.
Features include:
- Voice Transcription for converting recordings and voicemails into text
- AI-powered Object Eraser for cleaner photo edits
- Circle to Search, developed with Google, enabling users to identify multiple objects in an image instantly
- Smarter multitasking with drag-and-drop AI tools
The integration of conversational assistants like Bixby and Google’s Gemini further enhances usability, allowing users to control settings or complete tasks using natural language.
According to Samsung, the goal is simple: bring AI to more people in practical, everyday ways.
Camera Upgrades for Day and Night Photography
Both devices feature a 50MP main camera, supported by ultra-wide and macro lenses for versatility.
Key highlights include:
- Improved Nightography for better low-light shots
- AI-powered scene optimisation for balanced colours and natural skin tones
- Enhanced processing on the A57 for sharper detail and reduced noise
- Faster shutter speeds for capturing moving subjects
Whether shooting in daylight or at night, Samsung is clearly targeting users who want reliable, social-ready photos without manual tweaking.
Performance, Battery and Display
The Galaxy A57 5G leads the pair with upgraded CPU, GPU and NPU performance, making it better suited for:
- Streaming
- Gaming
- Multitasking
Both phones pack a 5,000mAh battery, offering up to two days of usage, alongside fast charging that can hit around 60% in just 30 minutes.
Display-wise, users get:
- Bright Super AMOLED+ screens
- Slimmer bezels
- Vision Booster for better outdoor visibility
Built to Last with Long-Term Support
Samsung is pushing longevity as a key selling point. Both devices come with:
- Six generations of Android updates
- Six years of security updates
Security is also enhanced with Samsung Knox Vault, offering hardware-level protection alongside features like:
- Privacy Dashboard
- Auto Blocker
- Private Album for locking sensitive media
Pricing, Colours and Availability
The new devices will be available via Samsung’s official UK store and selected retailers.
Galaxy A57 5G:
- 256GB + 8GB RAM – £529
- 512GB + 12GB RAM – £699
Galaxy A37 5G:
- 128GB + 6GB RAM – £399
- 256GB + 8GB RAM – £459
Colour options include a mix of “Awesome” finishes, from Navy and Icyblue to Lavender and Charcoal.
With the Galaxy A57 5G and A37 5G, Samsung is clearly aiming to bridge the gap between flagship innovation and mid-range affordability. By focusing on AI-driven features, solid camera performance and long-term software support, the brand is making a strong case for users who want premium-like experiences without flagship pricing.
