Samsung has transformed a classic London pub into The Fold Inn, a unique pop-up experience celebrating the launch of its latest foldable smartphones. Located in the heart of Soho, the immersive venue invites visitors to explore the new Galaxy Z Fold8, Galaxy Z Fold8 Ultra, and Galaxy Z Flip8 while enjoying complimentary bespoke pints inspired by each device.
The limited-time activation follows Samsung’s Galaxy Unpacked event in London, where the company’s newest foldable lineup was officially revealed. Designed to blend technology with one of Britain’s most recognisable social settings, The Fold Inn offers a fresh way for consumers to experience Samsung’s latest innovations.
A Foldable Twist on a Traditional London Pub
At the centre of the experience is a striking folded bar, showcasing Samsung’s foldable design philosophy in a playful and interactive way. Visitors can sample a specially curated drinks menu, with each drink themed around one of the new Galaxy Z devices and inspired by different areas of London.
The Soho Sippa – Inspired by Galaxy Z Fold8
Designed for entertainment lovers, The Soho Sippa celebrates the Galaxy Z Fold8’s immersive viewing experience, making it ideal for streaming, gaming and discovering new content.
The City Pour – Inspired by Galaxy Z Fold8 Ultra
Productivity takes centre stage with The City Pour, representing the Galaxy Z Fold8 Ultra. Created for professionals and multitaskers, the device focuses on balancing work and leisure in a premium foldable form factor.
The Shoreditch Pint – Inspired by Galaxy Z Flip8
Meanwhile, trendsetters can enjoy The Shoreditch Pint, inspired by the Galaxy Z Flip8. The surrounding space features a folding pool table and stylish décor designed to reflect creativity, fashion and self-expression.
Celebrating Seven Generations of Foldable Innovation
Samsung says the latest Galaxy Z series represents the culmination of seven generations of foldable smartphone development, with each device catering to a different lifestyle—whether that’s productivity, immersive entertainment or personal style.
Benjamin Braun, Chief Marketing Officer at Samsung Europe, commented:
“From the very beginning, Samsung has redefined what’s possible with foldable technology. The Fold Inn brings that spirit to life, reimagining one of London’s most iconic institutions to celebrate our latest foldable lineup. With a Galaxy Z series device designed for every lifestyle, we’re inviting people to experience our latest foldable innovations in an unexpected setting that celebrates creativity, culture and the best of London.”
Where and When to Visit The Fold Inn
The Fold Inn will only be open for two days, giving Londoners and visitors a chance to experience Samsung’s latest foldable devices in an unconventional setting.
Location:
15 Bateman Street, Soho, London W1D 4AQ
Opening Dates:
- Friday, 24 July 2026: 11:00am – 8:00pm
- Saturday, 25 July 2026: 11:00am – 8:00pm
Admission is free, and guests will have the opportunity to explore interactive installations, experience the latest Galaxy Z devices firsthand and enjoy complimentary themed drinks while stocks last.
About the Samsung Galaxy Z Fold8 Series
Samsung Galaxy Z Fold8
The Samsung Galaxy Z Fold8 has been designed for users who want a foldable smartphone that transitions effortlessly between everyday tasks and immersive experiences. Whether you’re quickly checking notifications on the cover display or unfolding the device to enjoy movies, games or reading on the expansive main screen, the Fold8 adapts to the moment. As Samsung’s lightest Galaxy Z Fold to date, it combines refined display proportions with powerful performance for an intuitive premium experience.
Samsung Galaxy Z Fold8 Ultra
The Galaxy Z Fold8 Ultra is Samsung’s most advanced foldable smartphone yet, delivering flagship performance in its slimmest Z Fold design. Featuring a large 8-inch main display, it offers an expansive workspace ideal for multitasking, productivity and entertainment. The device also includes an upgraded camera system and a long-lasting battery, allowing users to create and work throughout the day. Measuring just 4.1mm when unfolded and weighing 215g, the Fold8 Ultra sets a new benchmark for portable productivity.
Samsung Galaxy Z Flip8
Designed for users who value style, flexibility and convenience, the Galaxy Z Flip8 combines Samsung’s foldable innovation with the latest Galaxy AI features. A redesigned FlexWindow allows users to interact with apps, notifications and AI-powered tools without opening the device, while the iconic flip design encourages creativity and self-expression. Weighing just 180g and measuring 6.1mm thin, the Galaxy Z Flip8 is Samsung’s slimmest and lightest Flip device to date, making it an ideal companion for everyday life.
About Samsung
Samsung Electronics continues to drive innovation across consumer technology, developing products that span smartphones, tablets, wearables, televisions, home appliances and connected smart home solutions. Through its SmartThings ecosystem and growing integration of Galaxy AI, Samsung aims to deliver seamless, intelligent experiences across its devices while continuing to push the boundaries of mobile technology, AI and connected living.
For more information about Samsung’s latest foldable smartphones, visit the official Samsung website: https://www.samsung.com/uk/
