PUMA REVEALS JAMAICAN OLYMPIC KIT IN SPECTACULAR SHOWCASE OF SPEED AT PRESTIGIOUS ISSA BOYS & GIRLS

Globally renowned sports brand, PUMA, proudly unveiled the highly anticipated Jamaican Olympic Association kits during an unmissable showcase of speed at the ISSA Boys & Girls Championships in Kingston, Jamaica.

The reveal, at the Jamaica National Stadium,  came at the National Jamaica Stadium infront of more than 25,000 track enthusiasts from across Jamaica, all gathering to feast their eyes on the future of Jamaican track & field. It served as the perfect platform to showcase the cutting-edge apparel that will adorn the fastest athletes on the planet this summer in Paris – many of whom competed at this event in their teenage years.

Jamaica’s most prestigious athletes took centre stage for the grand reveal, including the likes of double, double Olympic Champion, Elaine Thompson-Herah; the fastest woman alive at the 200 meters, Shericka Jackson; reigning Olympic Champion at the 110m hurdles Hansle Parchment; the second fastest man of all-time, Yohan Blake; former 100m World Record holder, Asafa Powell; World U-20 Triple Jump Champion Jaydon Hibbert; Rushell Clayton, Ackeem Blake and many more. They were joined side-by-side on the track by young athletes from PUMA sponsored high schools.

The ISSA Boys & Girls Championships, often referred to as “Champs,” has gained immense popularity and recognition for its ability to showcase young Jamaican talent who have gone on to achieve greatness on both the domestic and international stage. The Championships not only celebrate sporting excellence but also serve as a symbol of unity, passion, and pride for the Jamaican community.

“Champs is the beating heart of Jamaica. For decades, it has produced an unimaginable number of Olympians, World Champions, and World Record holders, who themselves have created some of the most memorable moments in sports history. Tonight, here in Kingston, we created another,”

PUMA’s Chief Executive Officer, Arne Freundt.

The new designs represent a perfect harmony of speed and fashion, reflective of the symbiotic relationship between these two giants of track & field.

Rooted in elite performance, they have been designed to evoke speed with cut lines strategically placed to accentuate the physique of the athletes whilst also providing a showstopping visual via warp speed graphics that emphasise the beauty of an athlete in motion. Engineered jacquard fabric is ergonomically shaped to contour the back muscles for heat reduction and breathability, with thermo-adapt technology regulating body temperature to enable optimum performance.

“In their truest form these kits are an expression of speed. Speed has always been PUMA’s vantage point. It is what enables us to see the game differently, challenge convention and create moments that will live with us forever. We can’t wait to experience more in Paris this summer,” added Arne.

Maria Valdes, Chief Product Officer at PUMA, commented: “What makes these kits special is how closely they have been created in collaboration with our athletes. They are more than just a kit – they are a statement of the collective ambition shared between PUMA and Jamaica. They are a symbol of pride for the PUMA family, and we hope that they become a symbol of pride for Jamaicans this summer and long into the future.”

To find out more about PUMA follow @pumarunning on Instagram.

Written By
More from Alt Sport
The WORLD’S ONLY 3-ON-3 BASKETBALL TOURNAMENT, RED Bull HALF COURT
Tigers and London Sol were crowned UK champions at Red Bull’s unique...
Read More
0 replies on “PUMA REVEALS JAMAICAN OLYMPIC KIT IN SPECTACULAR SHOWCASE OF SPEED AT PRESTIGIOUS ISSA BOYS & GIRLS”