Premier Inn is bringing drama from the small screen to the suite with a new limited-edition bathrobe range — available exclusively to some of the UK’s most “duplicitous” guests.
Coinciding with the highly anticipated return of reality TV’s most infamous murder-mystery series (yes, that one), the robes are designed for guests who love to wrap up, relax, and catch up on their favourite episodes in true luxury.
Where to Find the Exclusive Premier Inn Robes
The robes will be available free of charge to guests at selected Premier Inn hotels in Edinburgh, Birmingham, and Cardiff — while stocks last. According to the brand’s latest research, Brummies might be the most likely to bend the truth, making Birmingham the ideal spot for the launch.
New findings reveal that almost half of UK adults (46%) lose sleep at least once a week due to guilt, spiralling thoughts, or worry about something they’ve done. That’s around 6.9 million people tossing and turning because of what they said (or didn’t say).
Common culprits? Avoiding a tough conversation (29%), forgetting an important date (22%), and keeping secrets from friends (21%).
Britain’s Truth Problem
It turns out, honesty isn’t always the best policy.
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58% of Brits say white lies are “perfectly acceptable.”
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19% believe lying can be “necessary” — and totally justified.
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28% fib to spare someone’s feelings, while 27% lie to avoid trouble.
So if you’re struggling with a guilty conscience, Premier Inn’s robes offer more than comfort — they’re a soft reminder to let go and unwind before bedtime.
Premier Inn Partners with Psychology Experts
To help the nation sleep better, Premier Inn has teamed up with The Speakmans, renowned psychology experts known for their work on emotional wellbeing. They explain that guilt keeps the brain “in a heightened state of alert,” making it difficult to switch off and sleep.
Here are their top 5 tips for guilt-free rest:
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Reframe the Guilt Before Bed: Write down what’s bothering you and counter it with, “I’m learning from this. I’m not that person anymore.”
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Create a Forgiveness Ritual: Light a candle, breathe deeply, and say, “I release today. I choose peace.”
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Use Guided Audio: Listen to a calming podcast or sleep story to interrupt rumination.
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Practice “Mental Time Travel”: Picture yourself one year from now, having learned and grown.
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Anchor Sleep to Safety: Make your bedroom feel like a sanctuary — think soft textures, lavender scents, and words of affirmation.
As the Speakmans put it, “Your bed — like any Premier Inn bed — should feel like a sanctuary, not a courtroom.”
You can book your stay and check availability for the limited-edition robes on the Premier Inn website.
