Pogba and Sterling release new AR gaming filter with Pepsi MAX


With the sporting calendar on hold and the need to stay indoors, Pepsi MAX® is giving football fans the chance to interact with some of their favourite footballers through a brand-new augmented reality (AR) game for Instagram.

Simply click the filter’s tab* of the @PepsiFootball Instagram account to unlock mini avatars of football superstars – Leo Messi, Mohamad Salah, Paul Pogba and Raheem Sterling. The filter allows sports fans to play a challenging keepie-up game and share their highest-scores to Instagram Stories.

Both Paul Pogba and Raheem Sterling have taken to social media, showcasing their usual flare and showing off their AR avatars in a series of video clips, filmed on the set of the 2020 Pepsi MAX Football ad, ‘Play Never Stops.’

So, if you’ve completed the #ToiletRollChallenge or have already rewatched the entire 18/19 Premier League season, try your hand at the new AR game from Pepsi MAX, and share your highest scores using #FORTHELOVEOFIT