London pizza favourite Pizza Pilgrims is heading into orbit this spring with a playful new floral installation for Chelsea in Bloom 2026. Inspired by this year’s “Out of This World” theme, the brand is transforming its King’s Road restaurant into an interactive sci-fi pizza paradise titled Take Me to Your Pizza.
The activation coincides with the world-famous RHS Chelsea Flower Show and promises a mix of immersive design, seasonal food, and Instagram-worthy moments in the heart of Chelsea.
Pizza Pilgrims Brings Sci-Fi Florals to Chelsea
Running from 18–24 May 2026, the installation reimagines the iconic 1950s phrase “take me to your leader” with a tongue-in-cheek pizza twist. The Chelsea pizzeria’s exterior will be completely transformed with a flower-covered façade designed to capture the imagination of visitors during Chelsea in Bloom week.
The experience has been created in collaboration with florist Vicky Elliot, mother of Pizza Pilgrims founders James Elliot and Thom Elliot, adding a personal family touch to the installation.
Designed as an interactive, photo-led attraction, guests will be encouraged to pose, explore, and create their own “Pizza Pilgrims moment” while taking in the futuristic floral display.
Limited-Edition ‘Pizza in Bloom’ Launches Exclusively in Chelsea
Alongside the installation, Pizza Pilgrims is introducing a special seasonal menu item available only at its Chelsea location.
The limited-edition Pizza in Bloom (£15) celebrates spring produce with toppings including goat’s cheese, sweet red onion, rocket, honey, and edible flowers sourced from Kent. The pizza highlights locally sourced British ingredients while leaning into the colourful floral theme of the event.
Guests can also try the Rose Spritz (£10), a floral-inspired take on the classic Aperol Spritz infused with rose and violet notes.
Chelsea in Bloom 2026 Continues to Transform London
Chelsea in Bloom has become one of London’s most anticipated lifestyle events, with businesses across Chelsea competing to create elaborate floral displays inspired by the annual theme.
This year’s “Out of This World” concept encourages brands and designers to embrace futuristic ideas, imaginative storytelling, and cosmic-inspired creativity throughout the neighbourhood.
Pizza Pilgrims’ contribution adds a playful food-focused spin to the celebrations, combining immersive design with limited-edition dishes made for sharing.
Where to Find the Pizza Pilgrims Chelsea in Bloom Installation
The Take Me to Your Pizza experience will take place at Pizza Pilgrims on King’s Road from 18–24 May 2026. The exclusive menu will be available for dine-in, takeaway, click and collect, and via Deliveroo.
For more information, visit Pizza Pilgrims Events Page.
