Coming to you with Pinterest Predicts 2025 – the much anticipated annual future-gazing report which reveals the top fashion, beauty, home, food and drink trends set to be a hit in 2025.
- Shaping up to be a vibrant year, cherries will make a bold statement across makeup, menus and interiors with ‘Cherry Red’.
- Poised to take over the fashion world, people will be embracing laid-back maritime style ‘Fisherman Aesthetic’, with cable-knit sweaters, striped tops and even sardine tattoos.
- The food world is gearing up for a dill-icious year, as pickle obsession continues to grow with ‘Pickle Fix’ influencing everything from drinks to cakes.
- Taking over decor and beauty, the ‘Dolled Up‘ trend will bring baby doll-inspired makeup, cute core interiors, and whimsical charm necklaces, creating a playful and nostalgic vibe.
- Meanwhile, mediaeval aesthetics are experiencing a huge revival, with ‘Castlecore’ inspiring gothic fashion and castle-inspired home decor with its timeless drama.
For the first time ever, Pinterest is dropping 20 exclusive products and experiences. In partnership with brands and artists including Greggs, Poodle & Blonde and Mercury-Prize winning band English Teacher consumers will have the chance to discover, try and shop the trends of tomorrow, today.
“Fisherman Aesthetic”
Meet the effortlessly cool town fisherman. In 2025, Gen Z and Gen X will embrace a laid back maritime attitude and bring a sea la vie take to everything – even if the ocean is nowhere in sight. Get ready for cable knit sweaters, sardine tattoos and stripes on everything.
- Fisherman sandals +30%
- Cable knit sweater +110%
- Fish bag +50%
- Raincoat outfit aesthetic +35%
- Sardine tattoo +80%
“Cherry Coded”
Think dark, sweet and such a vibe – Gen Z and Millennials are set to infuse cherries into their mood boards this year, with ‘cherry bedroom’ and ‘cherry vibe’ on the rise.
- Cherry vibe +325%
- Cherry bedroom +100%
- Cherry car +270%
- Cherry martini +80%
- Dark cherry red +235%
“Castlecore”
This trend is having a major moment next year, and is all about taking decor inspiration from ancient castles with a splash of ‘medieval core’ injected into the space.
- Antique ruby ring +50%
- Blue mediaeval dress +85%
- Castle house plans +45%
- Chainmail necklace +45%
- Mediaeval core +110%
“Dolled Up”
It’s time to play: with searches on the rise for ‘mini things’ and ‘cutecore room ideas’, Millennials and Gen X will turn their entire lives into a tiny mighty dollhouse.
- Doll like makeup +45%
- Cutecore room ideas +40%
- Doll shoes outfit +130%
- Mini things +80%
- Necklace charms +120%
“Terra Futura”
In 2025, Boomers and Gen Z will revolutionise sustainable living with recyclable fashion, self-sufficient gardens and community spaces. Eco-living aesthetic will also bring sci-fi vibes to interiors.
- Solarpunk house +80%
- Self sufficient garden +55%
- Solar punk fashion +115%
- Community spaces +40%
- Chaos gardening +300%
“Pickle Fix“
This year will be absolutely dill-icious. From sweet treats to tangy cocktails, the oh-so-humble pickle is about to be in absolutely everything. Gen X and Millennials will go all in on pickle cakes, pickle de gallo, pickle fries—and even pickle margaritas.
- Pickle margarita: +100%
- Pickle fries: +50%
- Pickle de gallo: +65%
- Pickle cake: +45%
- Fried pickle dip: +80%