This December, Pepsi MAX is bringing festive fun to the workday with its exciting Christmas pop-up, the Of-Fizz Snowball Fight. Running from 9th to 12th December in the heart of Soho, this free, gamified experience invites fans to embrace a tools-down mindset, prioritising joy, friendly competition, and the refreshing taste of Pepsi MAX during the holiday season.
Inspired by the brand’s festive “Work Can Wait” campaign, the pop-up offers visitors a chance to trade the daily grind for a thrilling, snow-filled adventure. Guests will suit up and dive into London’s only indoor snowball fight, where teams compete in a variety of games and challenges.
There are a variety of playful and immersive activities to energise and delight visitors. In the Shuffle Boardroom, guests can enjoy a game of shuffleboard with a frosty twist, while the Snowstorm Cupboard transforms a stationary cupboard into a whirlwind of snow where participants must brave the storm to collect supplies and snag festive Pepsi MAX swag. Finally, the Office Snowdown brings a light-hearted take on workday chaos, as teams silence pesky notifications and dodge virtual calls – all while engaging in an epic snowball fight.
The experience is all about allowing participants to unleash and embrace their inner child, while pushing back on day-to-day tasks that dull the festive spirit. And the fun doesn’t stop there – after the snowball battle, guests can unwind in the dedicated chill-out zone, where they’ll enjoy seasonal Pepsi MAX-inspired cocktails, score exclusive merchandise, and snap memorable moments in the slow-motion photo booth.
Tickets can be booked from DesignMyNight here. Early reservations are encouraged as the event is set to be hugely popular, but a limited number of walk-in slots will be available for each session on a first come first served basis for lucky passers-by.
You can visit Pepsi’s Of-Fizz Snowball Fight at 59 Greek Street, W1D 3DZ, between Monday 9th and Thursday 12th December. Slots are available to book here, with 75-85 minute sessions running every 30 minutes from 12:00 until 21:00 each day.
