Pepsi collaborates with Spanish streetwear brand, Pompeii, on an exclusive football-inspired capsule collection that celebrates the thirst for the game, on and off the pitch.
The collection, La Pretemporada, is inspired by a professional football club’s pre-season summer stage, where players can embrace their creativity and the game mirrors the days of playground magic. The new collaboration with Pompeii shows Pepsi continue to move at the speed of culture, delivering on what people are thirsty for – innovative products and iconic collaborations, with a new look created to be enjoyed by a new generation of football fans.
The seven-piece unisex streetwear collection, which features t-shirts, jerseys, a windbreaker and a cap, cleverly combines Pompeii’s streetwear excellence with Pepsi’s refreshed, yet iconic brand identity.
Each piece features the new Pepsi logo, which has just seen its first visual identity change in 14 years – borrowing equity from Pepsi’s past whilst incorporating modern elements to create an unapologetically current look.
Over the last century, the blue, red and white Pepsi colour palette has remained mostly unchanged. As seen through this collection, the legacy look has remained but it now has a contemporary edge, with electric blue at the front and centre.
This collaboration with Pompeii showcases Pepsi’s challenger mindset, which carries the brand into this new era, inspired the ‘Thirsty for More’ philosophy, which celebrates the choices we make in the pursuit of unapologetic enjoyment.
Cosme Bergareche, co – founder & creative director at Pompeii, says; ‘When our conversations with Pepsi first began, we really believed the rebranding was a perfect opportunity to link the strong football culture of Pompeii with our first memories of the Pepsi brand, which are also strongly related to football. We’re 90’s kids, and in the early 2000’s Pepsi was doing the wittiest commercials in what for us was the golden era of communication. The idea of La Pretemporada was to decontextualize the idea of the professional footballer, and to generate situations that really resonated with that golden era, without losing the contemporaneity of both brands. I feel like we’ve done a good job in that sense.’
Luke Gillman, Director of Design, Europe at Pepsi says; “At PepsiCo we believe in the power of our brands and the role they play in culture. Pepsi is a brand committed to creating meaningful experiences for people and meeting them where their passions lie. This year, the link between football and fashion has grown even stronger, so we were thrilled to collaborate with Pompeii on a football-inspired capsule collection. Together we share the same strong football ties and love for the beautiful game. La Pretemporada taps into the pure untainted version of the game where creativity and joy reign supreme. Here football is not just a sport; it’s a form of art where passion, flair and a ‘thirst for more’ bring people together to enjoy the spirit of football.”
The collection will be launched in Pompeii stores and online at www.pompeiibrand.com on 23rd July.
