Nintendo fans, get ready! The Nintendo POP-UP STORE in LONDON has officially opened its doors at Westfield London, marking the gaming giant’s first shopping centre-based pop-up store in Europe. Open from October 27th to November 16th, 2025, the limited-time experience gives fans the chance to explore exclusive merchandise from some of Nintendo’s most beloved franchises.
Step Inside Nintendo’s Iconic Worlds
Following an exclusive preview for pre-registered ticketholders on October 22nd, visitors can now dive into a treasure trove of official Nintendo merchandise. Expect to find collectibles and apparel inspired by Super Mario, The Legend of Zelda, Animal Crossing, Pikmin, Splatoon, Donkey Kong, and Kirby — perfect for long-time fans and newcomers alike.
Located on the ground floor of Westfield London in Shepherd’s Bush, directly opposite the LEGO Store, the pop-up brings a slice of gaming nostalgia and creativity to the capital. From keyrings and pins to plush toys, homeware, and stationery, this store is a celebration of all things Nintendo — with many products available physically in the UK for the very first time.
A Celebration for All Ages
Nelson Calvinho, Marketing Director at Nintendo UK, shared his excitement:
“We’re delighted to officially open our doors to Nintendo’s first-ever UK pop-up store today. The response has been fantastic, with thousands of ticketholders joining us last week to experience everything on offer. Seeing the excitement and enthusiasm this store has inspired — and how Nintendo’s worlds and characters continue to bring people together — has been truly special.”
Running across three weekends, the Nintendo POP-UP STORE coincides with the October half-term holidays, making it an ideal day out for families, collectors, and gamers alike.
Planning Your Visit
Due to high demand, visitors may experience queues during peak times, but Nintendo staff will be on hand to help make every visit smooth and memorable.
Where: Nintendo POP-UP STORE in LONDON, Westfield Shopping Centre, Ariel Way, Shepherd’s Bush, W12 7GF
When: October 27th – November 16th, 2025
Hours:
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Monday – Saturday: 10am – 9pm
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Sunday: 12pm – 6pm
For real-time updates, follow the dedicated @NintendoPopUpUK account on X, or stay tuned via @NintendoUK on X, Facebook, and Instagram.
