New year, new bottles with Fiji Water

We love FIJI Water at Verge and we were delighted they chose to partner with us at our latest event with HP Envy Move just before Christmas. The event was a yoga session, held at our office at The Shard with stunning views over London. We were joined by influencers and media guests who enjoyed the chilled workout run by Emily Mouu.

This month, FIJI Water has announced they are replacing nearly 70% of its Worldwide Bottle Volume with Recycled Plastic, Excluding Caps and Labels, in Evolution to a 100% Recycled Plastic Future.

 

“In our transition to recycled plastic, we aim to make a truly meaningful and lasting impact. In using recycled plastic, we give new life to existing materials while maintaining the same great taste, look, and quality that consumers expect from FIJI Water.”

Wai Mei Lee, Vice President of International, FIJI Water

 

As FIJI Water looks to the future, it has ambitious targets to help preserve the planet and is committed to making a difference. In addition to introducing rPET bottles, excluding caps and labels, FIJI Water has also invested about FJ$5 million (£1.82 million) in energy efficiency initiatives on the Fijian islands, which includes the use of microturbine energy generation and adopting low-sulphur fuel standards for shipping, reducing sulphur oxide emissions.

Locally in Fiji, the FIJI Water Foundation focuses on sustainability and the preservation of the islands, along with supporting and improving the lives of native Fijians through initiatives such as providing access to clean water, healthcare services, and grants for local schools and organizations, and more. Since 2007, the FIJI Water Foundation has provided funding to large-scale reforestation and conservation efforts to preserve and protect the Sovi Basin, Fiji’s most important forest ecosystem and the largest remaining lowland rainforest, in partnership with Conservation International.

FIJI Water is a division of The Wonderful Company, which has a broad commitment to sustainability. To date, The Wonderful Company and co-owners Stewart and Lynda Resnick have invested more than $1.3 billion USD (£1 billion) in environmental sustainability initiatives to help fight climate change. This commitment includes the largest ever gift for sustainability research of $750 million (£600 million) to Caltech, and $50 million USD (£40 million) to Technion-Israel Institute of Technology for research and sustainability. A portion of the research will focus on decomposable plastics, along with tackling issues of water, energy, food, and waste in a world confronting rapid climate change. Additionally, The Wonderful Company joined RE100, a global initiative made up of some of the world’s biggest companies, which have all committed to using 100% renewable energy. For more information, including details on FIJI Water’s initiatives to reducing its environmental footprint, and for the latest updates on FIJI Water, please visit FIJIWATER.CO.UK or follow @FIJIWaterUK and the @FIJIWaterFoundation on Instagram

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