Colman’s Honey Mustard Nuts, a brand-new product, is set to hit shelves across the UK – bringing the punchy flavour of an iconic British heritage brand in a ready-to-eat pack, shaking up the snack aisle just in time for the autumn/festive season.
The new product is a sweet-meets-spicy innovation that brings together the boldness of Colman’s iconic English mustard with the irresistible buzz of the honey trend.
Founded in 1814 and proudly hot and English, Colman’s is the choice of 1/6 UK households. Honey, as a preferred flavour profile, has grown at 30% over the last year, with many shoppers looking for hot honey products offering a sweet-meets-heat taste.
This new ‘swicy’ snack is the perfect at-home snacking option for those hosting friends and family, particularly across the festive period. Research shows that snacking nuts reaches its peak in the months leading up to Christmas, with 35% of annual sales in the UK attributed to the festive period – a time where consumers are particularly open to novelty and experimentation when it comes to eating.
Colman’s Honey Mustard Nuts will be joining the mouthwatering Marmite Nuts on shelves, creating another iconic pairing for all to enjoy.
Claire Racklyeft, Unilever Foods Marketing Director UKI and Condiments Lead UKI at Colman’s, says:
“At Unilever, we’re always looking at trends and popular taste combinations. We developed the recipe for the new Colman’s Honey Mustard Nuts in reaction to the ongoing craze for really bold flavours, with consumers loving the punchy pairing of hot and sweet. Colman’s is of course the accompaniment to many delicious winter dishes from roast dinners to sausage sandwiches and now, for the first time, you can enjoy the wonderful flavour of Colman’s in an easy, ready-to-eat snack. We’re sure people will go nuts for these nuts.”
Colman’s Honey Mustard Nuts and Peanuts are available to purchase Sainsbury’s from October, starting at £3 RRP.
