New Balance is celebrating the launch of two new colorways of the 740 launching exclusively at Foot Locker with a global campaign featuring New Balance brand ambassadors English footballer Eberechi Eze and WNBA star Cameron Brink.
New Balance and Foot Locker continue to amplify their global influence in fashion and sneaker culture with a vibrant campaign featuring Eze and Brink. Set against the backdrop of London and Miami, the dynamic campaign showcases and elevates the 740’s style, versatility and comfort, showing how it can be worn day to night, from 7:40am to 7:40pm.
Eberechi Eze, a standout player in London, has quickly become one of the most exciting talents in the English Premier League. Known for his agility, creativity and flair, Eze embodies the spirit of the 740 with his dynamic play and off-field charisma. His relationship with New Balance underscores the brand’s commitment to celebrating athletes who bring passion, craft and individuality to their sport. Eze’s influence extends well beyond the pitch, making him a perfect face-of-campaign for the all-day style and performance of the 740.
“I love the functionality of the 740. No matter what I’m wearing, the shoe elevates any look.”Eze
Cameron Brink, a rising star with the LA Sparks, is well-known for her impressive skills and tenacity on the court. As the first female basketball player to sign with New Balance, Brink’s journey from collegiate stardom to professional success mirrors the performance-driven foundation of the 740. Her authenticity, originality and style both on and off the court highlight the 740’s appeal as a shoe for those always in motion, seamlessly transitioning across all aspects of the day.
“I’m excited to bring the 740 to life in this most recent Foot Locker campaign. I love how sporty and stylish they are. They’re the perfect sneaker to dress up or dress down.”Brink
The original 740 was the kind of daily runner that would be worn into the ground with heavy miles. This longtime fan favorite is back from the archives, combining familiar elements of 2000s running-inspiration – an open knit mesh upper, segmented midsole, and a streamlined silhouette – with flourishes like two-tone color mesh and angular overlays that give the 740 a unique visual identity. Whether you’re discovering, or rediscovering, the 740 is ready to become your next favorite shoe.
The 740 will be available in Shoreline Blue/Dark Shoreline Blue/Black/Silver Metallic and Washed Burgundy/Pink Taffy/Black/Sea Salt, with mini-me versions for kids. The collection launches exclusively at Foot Locker stores globally and online beginning Thursday, June 26. The collection will be available in Adult (Suggested Retail Price $110) and Grade School (Suggested Retail Price $85) sizing.
