The Ferrara Candy brand NERDS is kicking off the year by partnering with the National Football League in the UK and Ireland for the 2024 and 2025 seasons. NERDS will be showing up throughout the American football season, bringing together America’s number one sports league and America’s number one candy to create a truly sweet experience for fans nationwide.
NERDS’ first ever TV advert was aired during Super Bowl LVIII in the US, and hot on the heels of its success in the US, NERDS is now teaming up with the NFL in the UK and Ireland. For a game changing moment during halftime of Super Bowl LIX on 9th February, NERDS will air its very first TV commercial in the UK, also hitting screens in the US at the same exact time during this iconic event.
NERDS will be rolling out colourful candy-filled displays that are sure to score big with fans across retail locations nationwide.
And the best part? Fans will have a chance to win one of 20 pairs of tickets to the 2025 NFL London Games. In the UK, customers can purchase a pack of NERDS Gummy Clusters, go to winwithNERDS.com and upload a back of pack picture alongside their details for a chance to win. In Ireland, fans can go to the microsite winwithNERDS.com and enter their details.
Launched in July 2024 in the UK, NERDS Gummy Clusters are the ultimate playful and fun-to-eat candy. Available in two delicious flavours, Fruits and Berries, they combine tangy, crunchy NERDS with a soft, sweet gummy centre for an irresistible poppable snack. You can find NERDS Gummy Clusters across the UK (RRP £2 per pack), including Tesco, Sainsbury’s, Morrisons, Co-Op and ASDA.
“This partnership marks a milestone for NERDS as we continue to evolve our brand and reach new audiences, with the NFL’s growing popularity in the UK, this partnership provides a unique opportunity to engage American football fans in new, exciting ways. We’re thrilled to be part of the NFL experience and can’t wait to see fans enjoy our products on gameday.”
Kevin Massie, UK Country Manager at NERDS
“The NFL is excited to welcome NERDS to the league in the UK and Ireland as a brand-new partner,” said NFL U.K. & Ireland General Manager Henry Hodgson. “NERDS is a bold and fun brand that perfectly aligns with our vision of doing things differently and delivering unique, memorable fan experiences. Together, we’re excited to bring fresh, innovative activations to our fans across the U.K. and Ireland in the months and years ahead.”
UK and Ireland fans of the American candy brand are encouraged to keep their eyes peeled for further exciting partnership announcements, with the NERDS Gummy Monster expected to make an appearance at the NFL London Games.
This news comes from PR agency, MSL, after winning the NERDS account this year.
