Negroni lovers are in for a treat this September as Campari brings a month of cocktail deals, bar takeovers, DJ events and inventive serves to venues across the UK.
September is officially getting a little more bitter, with Negroni Month 2026 bringing together some of the UK’s best bars, pubs and restaurants for a celebration of one of Italy’s most iconic cocktails.
From £5 Negronis and complimentary drinks to pizza-inspired cocktails, exclusive bar takeovers and a Negroni Passport challenge across London, there are plenty of reasons for cocktail fans to raise a glass this month.
The celebrations run throughout September, with participating venues across London, Manchester, Brighton, Cambridge and Hitchin joining Campari for a nationwide programme of events and offers.
Take On The Negroni Passport Challenge
One of the highlights of this year’s celebrations is the Negroni Passport, giving London cocktail lovers the chance to explore six dedicated Negroni Lounges throughout September.
The participating venues are Lardo, Equal Parts, Café 1001, Next Door Records Two, The Shaston Arms and Bar Brasso.
Visitors can collect stamps as they make their way around the six venues. Complete the challenge and you’ll unlock a complimentary sixth Negroni at your final stop.
The passport is valid from 1–30 September 2026, with participating venues subject to the promotion’s terms and conditions.
London’s Negroni Lounges Are Bringing The Party
Several London venues are going all-in for Negroni Month with special menus, DJ nights and one-off events.
At Bar Brasso in Nine Elms, the official Campari & Perelló Aperitivo Day Party takes place on Saturday 19 September, running from 2pm until midnight. The event will feature a headline DJ set from Owen Cutts, complimentary bites from Chef Robin Gill of Darby’s and exclusive merchandise giveaways.
Over in Hackney, Equal Parts will welcome Mexico City’s retro Milanese-inspired Bar Mauro, ranked #54 in the World’s 50 Best Bars, for a guest takeover on 20–21 September.
Equal Parts will also be pairing drinks with Auguste snacks every Wednesday throughout the month, with £1 from each drink donated to Hackney Food Bank.
Meanwhile, Lardo will transform its neighbouring Bastardo space into a Campari-red Negroni Lounge, complete with DJ-led Soft Landing Sundays, aperitivo quizzes and Negroni and Nibbles masterclasses hosted by Appetite.
For those heading to Brick Lane, Café 1001 will be serving £5 Negronis throughout September, alongside Saturday DJ sessions featuring names including Nina Yamada, Alexander Nut, Mari* & Hutch present: Rizumu, Zaffa and miche.
At Next Door Records Two in Stoke Newington, guests can enjoy £8 Negronis, Custom Lardo bar snacks and weekly Saturday DJ sessions.
And in Soho, The Shaston Arms will serve £5 Negronis with complimentary Perelló olives every Sunday, before wrapping up its Negroni Month celebrations with a closing DJ event on 27 September.
Fancy A Pizza-Flavoured Negroni?
This year’s celebrations aren’t stopping at the classic cocktail.
Campari has teamed up with culinary venues to explore more savoury and food-inspired takes on the Negroni, including an especially unusual creation inspired by one of Britain’s favourite Italian dishes.
At Fatto A Mano, the limited-edition Queen Negroni will be available from 7 September until 18 October across its pizzerias.
Inspired by the flavours of a Margherita pizza, the cocktail combines olive oil-washed gin, sweet vermouth, Campari, fresh basil and upcycled Vesuvius tomato water.
If you’re more of an olive fan, the Dirty Negroni will also be making an appearance at venues around the country. The serve combines a classic Negroni with Perelló olive brine and will be available at locations including Rita’s Soho, Bloodsports, Polpo, Sophie’s Soho and Equal Parts.
Regional venues joining the Dirty Negroni celebrations include Federico’s in Manchester, where Negronis will be available for £6, as well as Market House in Cambridge and Bar Azita in Hitchin.
Hawksmoor Is Offering £5 Negroni Happy Hours
Hawksmoor is also getting involved, offering its signature Sour Cherry Negroni for £10 alongside a special £5 Negroni Happy Hour.
The Happy Hour runs from 4–5pm, Monday to Friday, across Hawksmoor’s UK restaurants, excluding Scotland.
The restaurant group is celebrating having sold more than 500,000 Sour Cherry Negronis, making its signature twist one of the standout serves of the campaign.
Free Negronis Across The UK
You don’t necessarily have to head to a cocktail bar to take advantage of Negroni Month.
Young’s Pubs is offering customers a free Negroni treat through the Young’s On Tap app at participating venues across its UK-wide group.
A selection of 18 Young’s venues will also feature a dedicated five-twist Negroni menu, with flavours ranging from Stonefruit to Coffee & Chocolate.
Members of The Evolv Collection’s rewards app can also claim a complimentary Negroni during September, while daily 5–7pm Happy Hours will run at selected venues including Coq d’Argent, Quaglino’s, Sartoria and Vinoteca.
Negroni Month 2026: What’s Happening?
With offers and events running throughout September, here’s a quick look at some of the highlights:
- Young’s Pubs: Free Negroni treat through the Young’s On Tap app.
- Hawksmoor: £5 Negroni Happy Hour from 4–5pm, Monday–Friday, excluding Scotland.
- The Evolv Collection: Complimentary Negroni for rewards app members plus 5–7pm Happy Hours.
- Fatto A Mano: Margherita-inspired Queen Negroni from 7 September–18 October.
- Bar Brasso: Campari & Perelló Aperitivo Day Party on 19 September.
- Equal Parts: Bar Mauro takeover on 20–21 September.
- Café 1001: £5 Negronis throughout September.
- The Shaston Arms: £5 Negronis and free Perelló olives every Sunday.
- Federico’s, Manchester: £6 Negroni deal.
- Negroni Passport: Visit six participating London venues to unlock a complimentary sixth Negroni.
When Is Negroni Month 2026?
Negroni Month runs throughout September 2026, with the UK celebrations concluding on Sunday 27 September.
Offers, prices and availability vary between venues, and most promotions are available to those aged 18 and over. Challenge 25 may apply.
For more information and the latest Negroni Month events, visit the official Negroni Week website.
Please drink responsibly.
