Pillow talk , once synonymous with post-sex intimacy, is disappearing from British bedrooms. New research from next-generation nicotine pouch brand, KLAR, reveals that only 29% of Brits regularly engage in pillow talk after sex, while 22% say they rarely or never do.
While 41% wish there was more emotional intimacy in the moments after sex, four in 10 of Brits agree that today’s society has made intimacy after sex feel rushed or less meaningful.
Instead of leaning into meaningful moments, many turn to other habits right after sex: 38% fall asleep, 18% clean up, and 16% of smokers head out to vape or smoke. For 13% of men, the first instinct is to check their phone – more than triple the rate of women (4%).
Hookup culture is quieter still
Just 22% of Brits have stayed to talk with a casual partner after sex, with men twice as likely as women to stick around (30% vs 14%). Nearly half (46%) of people in hookups leave immediately to avoid emotional awkwardness, a habit more common among men (52%) and smokers (60%).
A growing “clean living” mentality also impacts conversation. Forty percent of Brits want to shower or clean up right after sex – especially younger millennials (63%). Over a third (38%) admit this can get in the way of closeness.
The bedroom breakdown
Cuddling remains the most popular post-sex activity (42%), showing that people still crave physical closeness, but conversation lags behind at just 26%. Gen Z are the least talkative, with only 20% chatting compared to 32% of younger millennials.
KLAR is partnering with award-winning sex educator Ruby Rare to help people rediscover meaningful post-sex moments. Ruby Rare, said:
“Our intimate moments are precious, whether with a long-term partner, casual hookup, or in an open relationship. But the research shows they’re often cut short – with many falling asleep, turning to screens, or stepping out for a smoke. And it’s limiting our ability to connect. Let’s make more intentional space for conversation in the afterglow: because intimacy post-sex is just as important as the ‘main event’.”
Despite the decline in conversation, the appetite for connection remains. 34% of Brits say physical closeness improves post-sex experiences, and 26% cite emotional conversation. Nearly half (48%) are open to adjusting habits to help them unwind or connect.
Ruby Rare’s top seven tips for rediscovering post-sex intimacy:
1. Start small and open up.
Even a few words about how you’re feeling or a simple “that was great” can spark conversation. The vulnerability of the moment makes it easier to open up, often leading to a deeper level of connection.
2. Cuddle it out.
Cuddling, the favourite post-sex activity for 42% of Brits, keeps you connected and lets you savour the afterglow. Physical closeness strengthens trust and intimacy beyond words.
3. Put phones aside.
Phones can pull you out of the moment. Keeping them away for a few minutes helps you focus entirely on each other and strengthens emotional connection. Better yet, I challenge you to leave your phone out of the bedroom entirely!
4. Pause before cleaning up.
Showering or tidying immediately after sex can interrupt intimacy. Waiting a few minutes preserves the afterglow and allows space for conversation or cuddling.
5. Be mindful of habits.
If you use nicotine, alcohol, or other routines, pause for a shared moment first. Prioritising your partner reinforces closeness and shows the connection matters.
6. Factor in time for pillow talk.
Treat post-sex conversation as non-negotiable. Even five to ten minutes can make a big difference, ensuring it isn’t pushed aside by habits or distractions.
7. Find what works for both of you.
Everyone is different. Whether it’s cuddling, chatting, or lying together in silence, listening to each other’s needs and making small adjustments keeps intimacy alive.
Looking for a discreet, smoke-free option? KLAR pouches, available online and in select Sainsbury’s stores, use advanced bioceramic technology – delivering a greater nicotine kick, with less nicotine consumption. Designed for the modern nicotine user who wants control without compromise.
