Fresh off being named one of the Top 10 fastest-growing private companies in the UK by The Sunday Times, Nala’s Baby — the 100% natural, vegan and toxin-free baby skincare brand founded by UK rap icon Casyo “Krept” Johnson — has announced its biggest product launch to date.
Introducing the Nala’s Baby All-Purpose Sterilising Spray, powered by Hypochlorous Acid (HOCl), a naturally occurring molecule known for its powerful germ-fighting abilities. Available in over 700 Tesco stores nationwide from today, the innovation marks the brand’s expansion beyond skincare and into a wider household care market.
A New Standard of Clean
Formulated with just two ingredients — Hypochlorous Acid and Water — the spray instantly kills 99.9999% of bacteria, viruses, spores, and fungi, all without alcohol, toxins, or harsh chemicals. It’s safe enough for use on hands, bottles, dummies, toys, and household surfaces, and requires no rinse.
Though HOCl is not new to science — it’s the same molecule your white blood cells naturally produce to fight infection — Nala’s Baby has developed a stabilised, full-strength formula without the salts or additives found in other products.
“We wanted to take the same standard of care we’ve built into our skincare and apply it to household hygiene,” says Krept. “Parents shouldn’t have to choose between clean and safe. With this, they can have both.”
Managing Director Ben Newnum adds, “This launch isn’t just about a new product — it’s about redefining what ‘clean’ means. Parents are asking for hygiene solutions that are effective, science-led, and aligned with our values: 100% natural, sustainable, and non-toxic.”
From Skincare to Household Care
Since launching in 2022, Nala’s Baby has become one of the UK’s fastest-growing baby brands, selling over 3 million products and achieving a valuation of £17.5 million in its first year. With a 200% revenue increase — from £1.8 million to £5.5 million — the brand now sells one product every 14 seconds.
Nala’s Baby currently holds over 8% of the UK baby toiletries market, which is valued at around £120–130 million annually. The brand’s products are stocked across all major UK retailers including Tesco, Boots, Next, and Debenhams.
Where to Buy
The Nala’s Baby All-Purpose Sterilising Spray is available now at Tesco stores and online, priced at £2.99 (75ml) and £5.99 (500ml).
To learn more about the brand’s natural, vegan, and toxin-free range, visit Nala’s Baby’s official website.
