WWE announced that Money In The Bank, which emanated from The O2 in London on Saturday, became the most-successful and highest-grossing Money In The Bank of all-time. Notably, Money In The Bank set a new record for highest-grossing arena event in WWE history and Friday Night SmackDown from The O2 became the highest-grossing SmackDown of all-time. The weekend generated a combined gate of more than $5.4 million.
Money In The Bank (MITB) also set new records for viewership, sponsorship, merchandise and social media:
- Viewership jumped 17 percent from last year’s record, and surpassed the last U.K. premium live event – Clash at the Castle – by 30 percent.
- Sponsorship revenue was up nine percent versus the record set in 2022.
- MITB marked the highest-grossing arena event for venue merchandise in WWE history.
- MITB set a new record for On Location fan experience packages, becoming the highest-grossing non-WrestleMania event ever.
- The event became the most social Money In The Bank of all-time, with video views of the Bloodline Civil War match reaching 40 million in the first 48 hours – a 4X jump from the top clip at Night of Champions, Jimmy Uso super-kicking Roman Reigns.
Additionally, Friday’s episode of SmackDown on Fox drew 2.51 million total viewers, up 17 percent versus a year ago, and was No. 1 in the 18-49 demographic with a .7 rating and 897K total viewers, up 39 percent versus a year ago.
