Meat-Free Match Days with Liverpool Football Club & Quorn

Despite UK football matches currently being played behind closed doors and many of us eagerly waiting for a full return to stadiums, Quorn Foods and Liverpool Football Club are urging fans, wherever they may be, to support a very important cause.

As we currently face a pivotal moment for our planet, Quorn Foods, Liverpool FC’s Official Sustainable Protein Partner, and the reigning Premier League champions, are asking fans to go meat-free on match days in a bid to lower their carbon footprint and Help The Planet, One Match at a Time.

In a new exclusive campaign video, with some of the team’s star players, Oxlade-Chamberlain takes the lead and:

  • Quizzes the others on the main causes behind greenhouse gases, the rate of deforestation in the Amazon rainforest, and the impact of swapping to Quorn mince
  • Reveals some shocking stats about the environment and how Sir David Attenborough has provided much inspiration over the years
  • Highlights he knows many players who have reduced their meat intake and enjoyed great results, including teammate Nat Phillips
  • Meanwhile, Shaqiri reveals that he has gradually reduced his meat intake over recent years


For just one home game, if the capacity of Anfield (around 54,000 fans) swapped to Quorn Mince rather than typical beef mince, a massive 103,129kg of CO2e would be saved, which is the equivalent of: taking 60 cars off our roads OR charging your phone for 201,739 years*!

And for every Liverpool FC home game match in the Premier League season, the capacity of Anfield going meat-free with Quorn Mince would save an incredible 1,959,455kg of CO2e, which in turn equates to: taking 1,136 cars off the road OR charging your phone for 3,833,041 years!

Even though we are unable to step through the doors of Anfield at this current moment, we can still join together to make a change. Quorn and LFC are now calling for fans everywhere to try meat-reducing from their own home, starting from this Sunday when the Reds take on Manchester United.

For tasty meat free recipe inspiration and more information visit the Quorn website here.

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