McVitie’s is expanding its beloved Hobnobs range with the launch of McVitie’s Hobnobs Oaty Snaps, a brand-new high-fibre biscuit range designed for consumers looking for a more balanced snack without sacrificing flavour.
Available in Vanilla and Caramel varieties, the new biscuits combine the brand’s signature oat-based recipe with a crisp, crunchy texture, offering a fresh take on one of Britain’s most recognisable biscuit brands.
The new range will begin rolling out across UK supermarkets from 20 July 2026, launching initially in Tesco, Iceland and Morrisons.
McVitie’s Introduces a New Twist on the Classic Hobnobs
For decades, Hobnobs have been a staple of British tea breaks, known for their distinctive oaty flavour and satisfying texture. Now, McVitie’s is building on that heritage with Hobnobs Oaty Snaps, a rectangular biscuit designed for dunking, snacking and everyday enjoyment.
Made with 100% wholegrain oats, the biscuits are also high in fibre, aligning with growing consumer demand for snacks that offer both taste and nutritional benefits.
According to McVitie’s, the range has been developed for shoppers who want a more permissible treat while still enjoying the indulgent crunch and flavour associated with traditional biscuits.
Available in Vanilla and Caramel Flavours
The new Hobnobs Oaty Snaps range launches in two flavours:
- Vanilla – delivering light, sweet biscuit notes paired with the classic Hobnobs oat base.
- Caramel – featuring a richer sweetness that complements the wholegrain oat recipe.
Both variants have been baked to create a crisp texture that works particularly well alongside a cup of tea or coffee.
Meeting Demand for High-Fibre Snacking
The launch comes as fibre continues to be a growing focus for health-conscious consumers. Research consistently shows that many people in the UK fall short of recommended daily fibre intake levels, prompting brands to introduce products that make it easier to incorporate fibre into everyday diets.
By using wholegrain oats and offering a high-fibre recipe, Hobnobs Oaty Snaps aim to bridge the gap between indulgent snacking and more mindful food choices.
McVitie’s on the New Hobnobs Oaty Snaps Range
Commenting on the launch, Annalisa Fanali, Marketing Manager at McVitie’s, said:
“We’re excited to introduce McVitie’s Hobnobs Oaty Snaps. Inspired by our much-loved oaty heritage, we’ve created a deliciously crisp biscuit that’s perfect for enjoying with a cup of tea or your favourite beverage.
As consumers increasingly look for snacks that deliver both enjoyment and balance, Hobnobs Oaty Snaps offer the best of both worlds. They provide the satisfying taste and crunch people expect from Hobnobs, while offering a more permissible everyday treat that consumers can feel good about choosing.”
Price and Availability
McVitie’s Hobnobs Oaty Snaps will be available in 167g packs with an RRP of £1.49.
The range launches from the week commencing 20 July 2026, initially available in:
- Tesco
- Iceland
- Morrisons
Additional retailers are expected to follow later in the rollout.
Where to Find Out More
Consumers can learn more about the new range and other McVitie’s products via the official channels:
- Official website: https://www.mcvities.co.uk/
- Instagram: https://www.instagram.com/mcvitiesofficial/
- TikTok: https://www.tiktok.com/@mcvitiesofficial
