TOMS marks a major milestone in 2026 with its 20th anniversary, launching The Joy We Share campaign—a celebration of two decades of iconic style, meaningful impact, and the belief that joy grows when it’s shared. The campaign coincides with the re-release of TOMS’ most beloved silhouettes in a limited-edition 20th Anniversary Collection, updated with modern prints and comfort features.
Hannah Bronfman and Family Front Campaign
The campaign is fronted by entrepreneur and tastemaker Hannah Bronfman, alongside her husband, Brendan Fallis, and their two children. Shot in the sun-drenched beaches of Malibu, California, the intimate visuals showcase the family enjoying everyday moments in TOMS’ Anniversary Collection.
“This campaign felt incredibly personal to me,” Bronfman shared. “TOMS is about authenticity, connection, and joy, and those are the values that ground my life, especially with my family. Knowing that TOMS has spent 20 years using its platform as a force for good makes this partnership even more special.”
The campaign captures effortless, wearable style that reflects how people live in TOMS today, combining the nostalgia of archival prints with modern silhouettes designed for comfort.
A Nod to TOMS’ Roots
The 20th Anniversary Collection is a homage to TOMS’ early designs, bringing back archival prints and original silhouettes with upgraded comfort features. Key pieces include:
-
Carolina Mary Jane Espadrille (Natural Yarn Dye) – Canvas and rope-wrapped details for boho-inspired ease.
-
Women’s Alpargata Plus (Leopard Spot) – A revival of TOMS’ comfiest slip-on in bold leopard print.
-
Women’s Alpargata Classic (Bloom Pink) – The iconic slip-on that started it all.
-
Carolina Lace-Up Espadrille (Leopard Spot) – A fan-favorite espadrille with playful laces.
-
Palmera Plus Espadrille (Niagara Mist Chambray Dot) – Heritage silhouette updated with a blue polka dot print.
-
Alpargata Ballet Flat (Bloom Chambray Dot) – Feminine twist on the classic slip-on.
-
Men’s Alpargata Classic (Navy Nautical Stripes) – Nostalgic stripes breathe fresh energy into a classic.
-
Alpargata Rope 2.0 Toddler Espadrille (Navy Stripes) – Easy on-off slip-on for little ones.
-
Toddler Alpargata (Bloom Chambray Dot with Bow) – Perfect for mommy-and-me moments.
The collection is available starting February 3, 2026, on TOMS.com and through TOMS’ global retail partners. Billboards and other media will debut in Los Angeles and New York throughout March.
Hannah Bronfman: Beyond the Campaign
Bronfman is a prominent cultural tastemaker, advocate for women’s health and racial justice, and founder of Conteur Capital. She will also be featured in the upcoming Amazon Prime series, The CEO Club, produced by Serena Williams, highlighting powerhouse women in business.
TOMS Chief Brand and Impact Officer Amber Tarshis said: “Hannah’s authentic approach to fashion, entrepreneurship, and family life made her an obvious choice for our 20th anniversary campaign. We wanted the campaign to feel like real life, capturing a loving family as they are, without polish, reflecting the joy and connection at the heart of our brand.”
Two Decades of Impact
Since its founding in 2006 in Venice Beach, TOMS has grown from a single iconic slip-on, the Alpargata, into a full lifestyle brand with shoes for women, men, and children, including espadrilles, sandals, and casual sneakers. With its CloudBound technology, TOMS prioritizes all-day comfort while creating global impact.
Over 20 years, TOMS has positively impacted more than 106 million lives, focusing on children’s education, health, and well-being worldwide. As a Certified B Corporation, the brand continues to use business as a force for good.
“Reaching our 20-year milestone is a powerful reminder of what’s possible when purpose leads the way. The Joy We Share campaign reflects our ongoing commitment to impact, connection, and creating Better Tomorrows,” Tarshis added.
Shop the Anniversary Collection
Explore the limited-edition 20th Anniversary Collection and learn more about TOMS’ impact initiatives on TOMS.com. Stay updated on social media via Instagram @TOMS for the latest campaign moments and behind-the-scenes insights.
