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The McLaren Formula 1 Team has teamed up with Mastercard to unveil Team Priceless, a groundbreaking global fan programme designed to give supporters unprecedented, behind-the-scenes access throughout the 2026 Formula 1 season.
A First-of-Its-Kind Fan Experience
Team Priceless will unite four regional fans at each stop on a five-race world tour, starting in Melbourne before heading to Miami, the UK, Mexico City, and Abu Dhabi. The initiative reflects McLaren and Mastercard’s continued mission to bring fans closer to the sport they love, building on Mastercard’s upcoming role as the Official Naming Partner of the McLaren F1 Team from 2026.
The programme promises exclusive moments at every race location, including:
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Access to the new Priceless Seat experience
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Meet-and-greets with McLaren F1 drivers Lando Norris and Oscar Piastri
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Rare behind-the-scenes opportunities across race weekends
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Meetings with McLaren team personnel
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Curated cultural and local experiences
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The chance to create digital content for the global papaya fanbase
More on McLaren’s latest initiatives can be found via the team’s official site: mclaren.com.
How Fans Can Enter
Fans across North America can apply to join the Team Priceless squad for the Miami Grand Prix starting 12 December 2025 through 23 December 2025 by following the submission instructions at: priceless.com/TeamMiami.
Details for entry to the Melbourne, UK, Mexico City and Abu Dhabi experiences will be announced soon. Fans can sign up for updates at: priceless.com/TeamPriceless.
Meet the Captains (Soon)
Two long-time McLaren supporters will serve as captains for Team Priceless, with their identities set to be revealed during 2026 pre-season testing in Bahrain.
What McLaren and Mastercard Say
Louise McEwen, Chief Marketing Officer at McLaren Racing, emphasised the fan-focused vision at the heart of the collaboration:
“McLaren Racing is a fan-first team, so partnering with Mastercard to offer unprecedented access is hugely exciting. Mastercard share our passion for creating meaningful, unforgettable experiences, and this programme gives supporters the chance to see what goes into a race weekend and get closer to McLaren Racing than ever before.”
Raja Rajamannar, Senior Fellow at Mastercard, highlighted the power of immersive experiences:
“We’ve long believed that experiences bring people closer to the things they care about most – Team Priceless brings that belief to life. By opening the door to the McLaren Formula 1 Team and its global community, we’re creating once-in-a-lifetime moments that connect fans to where their passion truly lives.”
Why Team Priceless Matters
With Formula 1’s global popularity at an all-time high, the initiative signals a new era of fan engagement—one where supporters aren’t just spectators but active participants in the world’s most technologically advanced sport.
