McDonald’s Brazil is diving head-first into the Upside Down. To celebrate the final season of Netflix’s global hit Stranger Things, Méqui (as McDonald’s is known in Brazil) has launched a nationwide campaign that transforms restaurants, menus and even the iconic golden arches into a nostalgic 80s-themed experience built for superfans.
The campaign, created by GALERIA.ag, officially arrives on 25 November, rolling out across Brazil with a full Stranger Things menu, immersive in-store activations and digital surprises. It’s one of McDonald’s most ambitious cultural crossovers yet—blending mystery, retro vibes and the fast-food giant’s unmistakable flavour.
A Collision of Nostalgia, Pop Culture and Méqui
Ilca Sierra, Marketing Director for Arcos Dorados Brazil, says the collaboration taps into an emotional connection already shared by the two giants.
“This collab between McDonald’s and Netflix for Stranger Things goes way beyond a simple partnership… We blended flavor, 80s vibes and the atmosphere that defined a generation to create an experience that speaks straight to fans.”
Flickering Signs and 80s Arcade Magic
The nationwide launch begins with a clever stunt: McDonald’s signs across Brazil—and select Latin American regions—will flicker just like the eerie intro to Stranger Things, teasing fans with a “lost episode” feel.
Inside select stores, Méqui is pushing the experience even further. Arcade machines now wrap around ordering kiosks, turning a simple purchase into a nostalgic throwback moment. The flagship São Paulo location has been fully consumed by the Upside Down, offering fans an immersive trip into Hawkins-style chaos.
GALERIA.ag’s Executive Creative Director Rodrigo Marangoni describes the campaign as something bigger than marketing:
“When we realized that Méqui and Stranger Things share the same emotional territory… the story jumped off the screen and showed up in the restaurant, the app, the Drive-Thru, delivery and every sign along the way. That’s when a campaign becomes culture.”
Digital Adventures: What Kind of Stranger Things Adventurer Are You?
Méqui has also launched an interactive “Retrospective” experience inside the McDonald’s app. It analyses user behaviour and reveals what type of Stranger Things adventurer you’d be. It’s a playful digital twist aimed at superfans who binge the show and their favourite McDonald’s orders with equal dedication.
A Menu From the Upside Down
Of course, no Méqui event is complete without limited-edition food—and this lineup goes hard.
The new Stranger Things menu includes:
Stranger Burger Sandwich – 100% beef patty on a flipped bun, maple barbecue sauce, crispy onions, bacon, cheddar and mayo.
Stranger Chicken Sandwich – Breaded 100% chicken breast with the same upside-down twist.
Hawkins McFloat – Coca-Cola mixed with a vanilla dairy topping.
Desserts include:
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Walkie Torta – A berry-filled, cocoa-crusted twist on the classic pie.
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Scoops Sundae – Strawberry sauce, puffed rice and spiced caramel topping.
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Code Red McColosso – Chocolate or caramel with puffed rice, caramel topping and Biju Black wafer.
Starting 25 November, the full range will be available via the Méqui app, McDelivery, Drive-Thru, in-restaurant kiosks and front counter service. McDonald’s is also teaming up with iFood to offer free delivery for all Stranger Things McOferta orders.
