Few flavour pairings are as unmistakably British as Marmite and Colman’s Mustard. Now, those iconic tastes are making an unexpected leap from the cupboard to the butcher’s counter, thanks to a bold new collaboration with The Jolly Hog.
The Bristol-based meat brand has teamed up with the household condiment names to launch a new range of sausages that blends nostalgia with innovation—bringing a fresh twist to the classic British banger.
A Classic British Combo, Reimagined
At the heart of the launch is a simple idea: take the flavours Brits already love and build them directly into high-quality sausages. Using outdoor-bred, RSPCA Assured British pork, the new range infuses the unmistakable savoury punch of Marmite and the warming kick of Colman’s Mustard into every bite.
The Marmite sausage delivers a rich umami hit, with the flavour melting through the pork as it cooks—making it a must-try for fans of the divisive spread. Meanwhile, the Colman’s Mustard version leans into a more familiar pairing, enhancing the natural richness of pork with a gentle heat and tangy finish.
Nostalgia Meets Modern Food Culture
For many Brits, Marmite on toast or mustard alongside bangers and mash are more than just meals—they’re memories. This collaboration taps directly into that shared food nostalgia, turning everyday comfort foods into something new yet instantly recognisable.
Olly Kohn, Co-Founder of The Jolly Hog, explains that the idea came naturally:
“Growing up with Marmite breakfasts and Colman’s served alongside family dinners, the flavours were already deeply rooted in British food culture. Bringing them into the sausage itself simply felt like the next step.”
Melissa Wimble of Unilever echoes that sentiment, highlighting the growing demand for products that combine personality with bold flavour—something this partnership delivers in spades.
How to Cook and Serve
These aren’t just novelty sausages—they’re designed to elevate everyday meals:
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Classic sausage sandwich: Let the bold flavours do the talking
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Full English breakfast: A standout addition to your fry-up
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Toad in the hole: Perfect for the Colman’s Mustard sausages, adding depth to the batter
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Sausage pie: The Marmite version shines in rich, gravy-filled bakes
Whether you keep it traditional or experiment in the kitchen, the range offers plenty of versatility.
Where to Buy
The Colman’s Mustard sausages launched on 18 March, with the Marmite sausages rolling out from the week commencing 30 March. Both will be available across major UK retailers including:
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Tesco
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Sainsbury’s
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Waitrose
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Ocado
Priced at £4.50 per 400g pack, they’re positioned as an accessible upgrade to a British staple.
A New Era for the British Banger
In a food landscape increasingly driven by bold collaborations and nostalgic reinventions, this launch feels right on time. By blending heritage brands with modern food trends, The Jolly Hog has created something that’s both comforting and conversation-starting.
For Marmite lovers—and even the skeptics—it might just be time to rethink what belongs inside a sausage.
