MAGNUM LAUNCHES MOST MAGICAL FLAVOUR INNOVATIONS YET WITH ALL-NEW EUPHORIA & CHILL

The premium ice cream brand has introduced the all-new flavours inspired by a multi-sensorial world of experiences, to remind the world to embrace going Wherever Pleasure Takes You!

Magnum, the UK’s no.1 ice cream brand and world’s authority on pleasure, has introduced its most indulgent, premium treats yet with their all-new Magnum Euphoria Pink Lemonade and Magnum Chill Blueberry Cookie flavours.

Introducing the most magical flavour innovations yet, Magnum invites you to bite into a new dimension of pleasure with delicious ice cream flavours and a delightful, surprising core – in the shape of the iconic Magnum stick! With each new variant dipped in a different velvety cracking chocolate, Magnum encourages Pleasure Seekers to choose which world they want to explore and indulge in delicious layers of all-new extraordinary textures and flavours. This multi-sensorial experience of pure indulgence will transport you to two different moods, depending on your desire: Euphoria and Chill.

These exciting new flavour combinations are designed to immerse you in a new world of experiences, capturing your imagination and transporting you through an uplifting journey of pleasure, wherever it takes you.

Magnum Euphoria Pink Lemonade invites Pleasure Seekers to embrace their playful side and uplift their senses with a tangy lemon ice cream which surrounds a refreshening raspberry sorbet core. It is covered in a luscious white cracking chocolate, combined with delicious popping candy and raspberry crunch pieces. Magnum Euphoria Pink Lemonade will also be available in two formats – sticks and minis – offering more choice for Pleasure Seekers across the world to indulge at any moment.

Magnum Chill Blueberry Cookie provides Pleasure Seekers with an unapologetically indulgent Vegan experience as part of the new range. Kick back and enjoy life at a more leisurely pace with the ultimate late-night indulgence. A deliciously fruity blueberry sorbet core lies at the heart of velvety biscuit and vanilla flavour ice cream, which is then dipped in thick cracking vegan chocolate with indulgent dark cookie pieces.

Expertly crafted over 35 years from a fine selection of indulgent, premium quality ingredients, Magnum has created a signature cracking chocolate that envelops each delicious ice cream, using carefully selected and sustainably sourced cocoa beans, certified by the Rainforest Alliance.

Magnum believes that a day without pleasure is a day lost, and that everyone should be able to pursue what brings them pleasure, whatever this may be. Immerse yourself in an extraordinary world of possibilities, as Magnum invites Pleasure Seekers to stimulate their senses and embark on an uplifting journey of pleasure, wherever it takes you.

#WhereverPleasureTakesYou

The New Magnum Euphoria Pink Lemonade is available in: 

  • 3 Multipack – RRP £3.99
  • 6 Multipack Mini – RRP £4.50
  • Single – RRP £2.20

The New Magnum Vegan Chill Blueberry cookie is available in: 

  • 3 Multipack – RRP £3.99
  • Single – RRP £2.20
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