The National Football League (NFL) has partnered with lululemon for an elevated apparel collection celebrating all 32 NFL teams — marking the first time the athleticwear brand has produced officially licensed products for the league.
The collaboration, created in partnership with Fanatics, aims to redefine what fanwear looks like, blending premium performance materials with modern, everyday comfort.
“Together with Fanatics, we are introducing an elevated collection that redefines modern fan apparel and is uniquely designed for everyday comfort,” said Renie Anderson, Executive Vice President and Chief Revenue Officer at the NFL. “lululemon boasts a loyal fan base built on culture, meaningful connections and innovation — qualities that thoroughly reflect the NFL.”
When and Where to Shop
The new NFL x lululemon collection officially launches October 28, available on:
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Team retail locations (both in-stadium and online)
Fans outside the U.S. can also grab the collection via local NFL Shop international sites, ensuring everyone can rep their team in style this season.
Blending Performance and Pride
Designed for both men and women, the range includes some of lululemon’s most iconic silhouettes — from the Steady State men’s franchise to women’s favourites like Define, Scuba, and Align. Each piece showcases distinctive team marks, offering fans a stylish new way to express their loyalty beyond game day.
“True NFL fans wear their pride,” said Celeste Burgoyne, President, Americas and Global Guest Innovation at lululemon. “For them, fan gear is more than apparel — it’s a badge of loyalty and a way to instantly connect with a community that feels like family.”
Star-Studded Campaign
To celebrate the launch, lululemon and the NFL are rolling out a new brand campaign titled “Welcome to the Fam Club.” The campaign features NFL Legends including Joe Montana, Nick Foles, Ryan Clark, and Emmanuel Acho, alongside their families — highlighting the powerful connection between sport, fandom, and community.
This collaboration cements lululemon’s growing influence in the sports and lifestyle apparel space, following recent successes in golf, yoga, and running collections.
