That’s going straight in our trolley.
After last year’s viral success, Lidl has reunited with avant-garde designer Nik Bentel to launch the bold new Lidl x Nik Bentel ‘Trolley Bag’ — and it’s set to make serious noise at London Fashion Week.
Following the two-minute sell-out frenzy of the now-iconic Croissant Bag, the supermarket-turned-style-disruptor is back for round two — once again blurring the line between high fashion and high street (literally).
What Is the Lidl Trolley Bag?
Crafted from industrial stainless steel, the Lidl x Nik Bentel ‘Trolley Bag’ takes direct inspiration from the classic supermarket trolley — complete with a traditional handlebar. But this isn’t just novelty design.
The bag also features a coin keychain fob compatible with Lidl’s in-store trolleys, meaning you can quite literally transition from runway-ready to weekly shop without missing a beat.
It’s utilitarian fashion at its most playful — transforming an everyday object into one of the most surprising statement accessories of the season.
From Croissant Core to Cart Couture
Last year’s Lidl Croissant Bag became an instant viral sensation, selling out in just two minutes and propelling Lidl into global fashion headlines.
Now, the Trolley Bag is poised to repeat history — landing just in time for London Fashion Week and proving once again that supermarket fashion drops are officially a thing.
Where to Get the Lidl x Nik Bentel Trolley Bag
Fashion fans eager to secure the bag early can head to:
The Lidl Fresh Drop
19 D’Arblay Street, W1F 8ED
20th & 21st February
09:30 – 17:00
Created in collaboration with Nik Bentel, this grocery-inspired pop-up will give a limited number of attendees the chance to win a Trolley Bag via a specially designed ‘fruit machine’ activation. Smoothies will also be served to keep guests runway-ready.
Expect queues.
Online Ballot
Miss the event? A limited number of bags will be available through an exclusive ballot launching at 10am on Thursday 26th February via: https://nikbentel.com/
And here’s the twist: despite Nik Bentel’s typically high-end price points, the Lidl Trolley Bag will be available for free.
Yes — absolutely nothing.
Because apparently, you really can’t put a price on elite fashion.
What They’re Saying
Nik Bentel, Founder of Nik Bentel Studios, said:
“We couldn’t resist the chance to team up with Lidl again. There’s something so exciting about turning the most unexpected items into fashion statements. The Lidl ‘Trolley Bag’ is our latest twist on the everyday food shop experience — playful, practical and made to stand out.”
Joanna Gomer, Marketing Director at Lidl, added:
“After the viral frenzy created by our beloved ‘Croissant Bag’ last year, we’re back for round two just in time for London Fashion Week. Our ‘Trolley Bag’ is designed for working not just the runway, but the aisles too.”
Lidl’s Luxury Era Continues
From bakery-inspired accessories to stainless steel statement pieces, Lidl’s fashion collaborations are redefining what supermarket branding can look like in 2026.
One thing’s certain: the Lidl x Nik Bentel Trolley Bag will be one of this season’s most talked-about accessories — whether you’re strutting down the runway or strolling down aisle three.
