Summer spritz season is officially heating up, and Lidl is stepping in with a budget-friendly twist on the classic Italian aperitif. The supermarket giant has brought back its popular Sunrise Bitterol Spritz Ready to Drink Can (5% ABV), giving UK shoppers an affordable way to enjoy a taste of la dolce vita.
At just 99p per 250ml can, the drink offers a savings of more than 65% compared to branded alternatives, making it one of the cheapest spritz options on the market this summer.
A Budget-Friendly Take on a Summer Classic
The spritz has become a staple of UK summers in recent years, and demand is clearly showing no signs of slowing down. Recent search trends show a 426% increase in “spritz”-related Google searches since the start of the year, highlighting just how popular the drink category has become among consumers looking for light, refreshing serves.
Lidl’s ready-to-drink version aims to meet that demand with maximum convenience — no mixing, no measuring, just chill and pour straight from the can.
Convenience Meets Value
For shoppers looking to enjoy a chilled spritz without the restaurant price tag, Lidl’s latest launch is designed to deliver exactly that. The Sunrise Bitterol Spritz is positioned as an easy grab-and-go option for picnics, park days, BBQs, and summer gatherings.
At under £1 per can, it significantly undercuts most bar and branded bottled alternatives, reinforcing Lidl’s long-standing reputation for offering affordable seasonal special buys.
Where To Buy
The Sunrise Bitterol Spritz Ready to Drink Can (5%) is available in Lidl stores nationwide while stocks last. Given its seasonal popularity and strong demand for spritz-style drinks, availability may vary by location.
Why Spritz Season Is Booming in the UK
The rise of spritz culture reflects a broader shift in drinking habits across the UK, with consumers increasingly opting for lighter, more refreshing alcoholic drinks during warmer months. The combination of low ABV, citrus notes, and social-media-friendly aesthetics has helped turn the spritz into a summer essential.
With major retailers like Lidl expanding their ready-to-drink ranges, the category is expected to continue growing throughout 2026.
