A major moment in global sport and street culture has arrived as Jordan Brand and the Brazilian Football Confederation (CBF) unveil a groundbreaking partnership that places the iconic Jumpman logo on a national football federation kit for the very first time.
The collaboration signals a bold new chapter for football fashion and performance, blending elite athletic innovation with Brazil’s unmistakable cultural influence on the world’s most popular sport.
A Historic First for Football and Street Culture
The new partnership introduces a striking away kit for the Brazil National Football Team, alongside an extensive streetwear collection that merges Brazil’s iconic colours with the unmistakable design heritage of Jordan.
For decades, Jordan Brand — founded around the legacy of basketball legend Michael Jordan — has sat at the crossroads of sport, style and culture. Now, the brand is bringing that ethos to football, a sport with unmatched global influence.
“Partnering with the Brazilian Football Federation is more than a collaboration; it’s a celebration of greatness, creativity and the electric energy of global football,” said Sarah Mensah, President of Jordan Brand.
A Fearless Away Kit Inspired by Brazil’s Energy
The new away kit reflects Brazil’s power and passion on the pitch. Designed with Nike’s cutting-edge Aero-FIT technology, the shirt delivers enhanced breathability and cooling performance to help players perform at the highest level.
Visually, the kit stands out with Brazil’s signature yellow and blue colour palette, enhanced by Jordan Brand’s iconic elephant print — a design element long associated with classic Air Jordan sneakers.
The combination creates a distinctive look that merges two sporting cultures into a single, powerful identity.
Brazil international star Vinícius Júnior says the collaboration carries deeper meaning for young footballers across the country.
“For every kid in Brazil who dreams with a ball at their feet, this partnership means something huge. When the Jumpman stands next to our colours, it shows the world the creativity, passion and energy that make Brazil special.”
Innovation on the Pitch
Performance sits at the heart of the new kit. The fabric is made entirely from recycled textile waste and engineered with visible elliptical mesh zones to maximise airflow between the skin and fabric.
The result is a lightweight, breathable design that helps players stay cool during the most intense moments of a match.
The launch also introduces the Jordan Brand x Brazil Pro Pack — a collection of performance training apparel and the new Tiempo Maestro football boot.
The boot combines Jordan’s signature Jumpman branding with the same elephant print seen on the kit, while drawing inspiration from the legacy of Nike’s legendary Tiempo football boots.
Nike CEO Elliott Hill says the partnership highlights the brand’s continued dominance in global sport.
“The signing of CBF back in 1996 was a defining moment for Nike Football. Bringing together two iconic brands like Nike and Jordan on the world stage pushes boundaries in performance and style.”
Streetwear for Football Fans
Beyond the pitch, the collaboration extends into a full lifestyle collection celebrating Brazil’s famously passionate supporters.
The Jordan Brand x Brazil streetwear line includes 35 pieces designed for fans everywhere — from stadium terraces to neighbourhood kickabouts.
Highlights include:
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Two-tone hoodies and oversized tracksuits
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Mesh diamond shorts and streetwear football kits
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Jersey dresses and accessories
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Graphic T-shirts and pants in Brazil’s iconic colours
The collection also features four classic footwear silhouettes redesigned for football culture:
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Air Jordan 1 Low
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Jordan Brand Ultra
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Jordan Brand Trunner
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A special edition Nike Tiempo Gato futsal shoe
Each piece celebrates the energy of Brazil’s fan culture while expanding the reach of Jordan Brand in football fashion.
A Powerful Symbol for Brazilian Football
According to Samir Xaud, President of the Brazilian Football Confederation, the collaboration represents a union of two global icons.
“This launch symbolises the union between two global references that share boldness, innovation and a passion for sport. Seeing the Jumpman on our uniform reinforces the cultural power of Brazilian football.”
Release Date and Availability
The Jordan Brand x Brazil Pro Pack and streetwear collection launched globally via:
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Jordan’s official store – https://www.jordan.com
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Select global retailers
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Major online sportswear platforms
The collection became available online on March 12 at 9pm BST, with in-store releases beginning March 13 at 8am BST.
Meanwhile, fans can also look forward to the upcoming reveal of the Brazil national team home kit later this year.
