This weekend, Los Angeles witnessed a dazzling collision of music, culture, and whisky as Johnnie Walker, the world’s number one Scotch Whisky brand (IWSR 2024), celebrated music’s biggest night alongside GRAMMY Award-nominated superstar Sabrina Carpenter. At the heart of the festivities was Carpenter’s signature cocktail, the Go Go Highball, which is fast becoming the drink of the moment.
A Star-Studded Weekend in the City of Angels
Building on their partnership announced in summer 2025, Johnnie Walker joined forces with Sabrina Carpenter, who is nominated for six GRAMMY Awards, to create an unforgettable weekend across LA. The celebrations included large-scale cocktail projections across the skyline, exclusive pre- and post-party experiences with Universal Music Group, and immersive events blending music, fashion, and nightlife.
The highlight of the weekend was the Go Go Highball, a Johnnie Walker Black Label serve inspired by a track from Carpenter’s latest album. Guests were treated to an exclusive Sabrina Carpenter-themed party at the iconic Max and Helen’s on Larchmont Boulevard, transformed into a pop-romantic fantasyland complete with cherry décor and floral accents, perfectly reflecting Carpenter’s playful glamour.
The Must-Have Cocktail of the Weekend
As the exclusive spirits partner for some of LA’s most high-profile industry events, Johnnie Walker ensured the Go Go Highball became the drink to sip for nominees, winners, and music industry insiders. In a glamorous nod to Carpenter’s sparkling style, the brand also unveiled a bespoke crystal-embellished Highball clutch bag, a collectible memento for friends of the brand.
For whisky lovers in Los Angeles, the Johnnie Walker Black Label Go Go Highball was available at select bars including Melrose Umbrella, Roger Room, and Hotel Figueroa, offering a taste of the GRAMMY weekend magic.
Evolving the Johnnie Walker x Sabrina Carpenter Partnership
“This moment is the perfect celebration of our partnership with Sabrina: raising a Go Go Highball to her progress and the incredible milestones she has achieved as an artist,” said John Williams, Global Head of Whisky at Diageo. “Working hand-in-hand with the newest voice in the Johnnie Walker story, we’re excited to continue bringing vibrant energy to the whisky experience.”
Launched ahead of Carpenter’s Short n’ Sweet Tour in August 2025, this collaboration showcases Johnnie Walker’s commitment to partnering with cultural trailblazers. By combining music, nightlife, and premium whisky, the brand is reshaping how and where people enjoy Johnnie Walker Black Label, from iconic stadiums and music venues to the hottest nightlife destinations in LA and beyond.
The Go Go Highball Recipe
Bring the GRAMMY weekend home with Carpenter’s signature cocktail:
Ingredients:
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30ml Johnnie Walker Black Label
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90ml Ginger Ale
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30ml Sour Cherry Juice
Garnish: Two Black Cherries
Glassware: Highball
Ice: Cubed
Method: Build ingredients in a chilled highball glass over ice. Add sour cherry juice last for a “drizzle” effect. Garnish with black cherries and enjoy.
